April 2007
We understand that we are not experts in all things. Therefore there is an incredible amount to be gained through partnership which over the years we have experienced first-hand. Taking our talents and pairing up with others in the community — NGOs, governments and universities — for a common cause provides easy access to a win-win situation.
Nokia and WWF
With a global partnership stemming from 2003-2006, a common learning website, training workshops, business case building programs, and road shows on environmental issues have enabled thousands of Nokia employees to familiarize themselves with ecological matters and become more aware of environmental considerations in both their professional and private lives. We have also created a platform for external stakeholders to discuss current environmental concerns within the business. Feedback from the project has been positive and this type of cooperation is ongoing.
From 2006 onwards, Nokia will work with WWF on joint projects related to our environmental key focus areas and also seek to expand the operational aspect of the cooperation
IPP: Building environmental policy that works
The IPP (Integrated Product Policy) approach initiated by the EU Commission is a new and welcomed step forward for the creation of sound environmental policies and implementations. The process sets an example for how voluntary measures can complement regulations. Stemming from the idea that consumer products are complex and present unique challenges in design, production, and disposal, IPP is looking at the lifecycle of a product for solutions towards the reduction of potential negative environmental impacts.
The current initiatives include:
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The project has shown that a voluntary and market-driven approach can bring together the relevant stakeholders around one table to proactively reduce the environmental impacts of production and consumption.
