Larry Hasson
Chairman and Chief Executive Officer
RISC International SA
Graduate of the Ecole des Hautes Etudes Commerciales (HEC), Larry spent several years in advertising and media before joining RISC International in 1984 as Director of the program “Anticipating Change in Europe” (ACE). He became Director General in 1987 and has been Chairman of the Group RISC International since 1990.
His two major missions have been firstly to make good use of the experience of the ACE program, launched in 1980 and focused on the analysis of socio-cultural changes in Europe, in order to develop a trans-national and trans-cultural approach applicable to other parts of the world. Secondly, he worked on transforming a scientific system of information on socio-cultural change into a set of methods, tools and processes applicable to consulting in strategic marketing and planning, specifically adapted to the needs of multinational companies.
RISC is now present in more than 40 countries and monitors socio-cultural evolutions throughout Europe, the United States, Brazil, Japan, China and India.
