Thana Thienachariya
Chief Commercial Officer
Total Access Communication Plc. (DTAC)
Thana Thienachariya has been working at DTAC for 10 years, first as Vice President of Finance, then Product & Service Group Director and Prepaid Group Director.
Prior to joining DTAC, he was in the field of Investment Banking at Securities One PLC.
Among the media and press, he is mostly recognized as “Mr. Happy”
His key achievements are:
Project Director for first financial restructuring in Thailand after crisis for TAC
Designed and launched content provider model in Thailand
Launched first mobile portal in Thailand “djuice”
Created and launched “Happy” brand for prepaid product:
The most innovative prepaid brand in Thailand
ARPU increase from 160bt. to 320bt. in 2 years
Creator of the famous “Jaidee Borrow” services
Managed 9 million prepaid subscribers
Launched “Happy saving”, an innovative CRM prepaid program which reduced churn by 50% - approximately 2 million customers join within one year
