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Nokia empowers consumers in emerging markets to stay connected
We all have different views on how a mobile phone should look and what it should do. For some, a mobile is an important fashion accessory, for others it is a tool for work, and for others it may be a camera to store and share their memories.
In emerging markets, many more people have access to mobile phones than to personal computers. As well as being more affordable than PCs, mobile phones are small, operate with a sporadic or intermittent electricity infrastructure and offer an effective solution to the lack of fixed telephone lines.
It is said that a picture is worth a thousand words. In many emerging markets around the world, a picture can be worth more& much more. For millions of people in these markets, their first experience of taking pictures is likely to be on a camera phone. And it can have a major impact on their lives.
Many villages within emerging markets do not have access to basic telephony. Nokia helps bring mobile connectivity to these areas through the “wireless village” approach. This approach builds on entrepreneurship, avoids massive roll-out costs and investments on the part of network operators, and is affordable for low-income consumers.
Given the chance, most people would like to own a mobile phone. However, in many emerging markets, lower income consumers face financial barriers that make it impossible to own a mobile phone. But there is one way to increase opportunities for connectivity for these important entry-level consumers – phone sharing.
Nokia has played a pioneering role in the growth of cellular technology in India. Since the company started its India operations in 1995, its role in the Indian telecommunications industry has become well-recognized.