Senior Vice President, Digital
Universal Music Group International

Rob Wells is responsible for the strategic development of Universal Music’s digital business in the world outside North America. He is charged with ensuring its continued growth as the company – and the music industry – makes the transition from physical media and as it embraces new revenue streams. This includes managing relationships with global business partners such as Apple, Microsoft, Vodafone, Napster, MSN and Yahoo!

Wells’ promotion to his current role in October 2006 completed an important phase in the integration of UMGI’s new media and mobile units into the UMGI Digital division. He and his team liaise with the group’s operating companies worldwide as they expand their digital business. Wells also continues to be responsible for Universal Music U.K.’s digital operations, which lead the industry.

Wells joined Universal Music U.K. in 2002 as Divisional Director, Digital Services. He led a series of initiatives for growth, and the company’s success in this sector was affirmed when the top 10 digital albums for 2006 featured six Universal Music releases, including the year’s biggest-seller.

Previously, Wells spent eight years at BMG Entertainment in London. Starting in Marketing Services, he worked through various roles to become Head of Internet & New Media in 2000.