Ovi is the Finnish word for “door”. It’s the open gateway to all of your music, photos, maps and games, as well as your social networks and communities. You can access it on your Mac or PC, on a Nokia device and on any other connected mobile device.

It’s universal and intuitive. Ovi uses a simple system of instantly recognizable graphic icons to represent different types of content. These are standard across all platforms.

It’s open and adaptable. It lets you choose and manage content in any way you want. You decide what Ovi is, and how it works.

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Ovi Store

Ovi Store is an evolving media service that consolidates Nokia's previous content services into a one-stop-shop for free and paid content. It will use the combination of your social connections and physical location, or social location, to make it easy for you to discover relevant content based on your current location and the people that matter to you.

Going forward, the media you consume is no longer just about "what" you're buying, but also now about "where," "when," "why," and "who" bought what. It is the easiest way to find personally relevant applications, games, videos, podcasts, productivity tools, web and location-based services and much more.

Ovi Store offers third parties smart shelf space in a shop where potentially up to 300 million consumers will visit regularly in 2012. Thousands of the content industry's biggest names along with independent application developers are distributing their media, applications and games through Ovi Store. Content providers and application developers can continue to sign up to distribute their content through Ovi Store by visiting publish.ovi.com