We gather and use your data for a few purposes. Primarily, it is to provide the high quality products and services that you expect from Nokia, also to collect feedback and develop improved products and services for you. We may also use your personal data to communicate with you, for example to send you critical alerts, product notices and customer care contacts. Finally, we may use your personal data to personalise the product we offer, and to provide you with more relevant services. For example, we might use your data to recommend things to you, or to bring you customised content and advertising.