Nokia Asha Plattform erschließt neue Möglichkeiten für Entwickler bei Smartphones unter 100 USD
Die Neue Asha Plattform ermöglicht Entwicklern eine konsistente Qualität von Apps in der weltweit am schnellsten wachsenden Kategorie von Smartphones
Neu Delhi / Espoo, 9. Mai. 2013 - Nokia hat heute mit der Bekanntgabe seiner neuen Nokia Asha Plattform eine globale Initiative angekündigt, um den Markt der günstigen Smartphones unter 100 USD zu erschließen. Gleichzeitig hat Nokia das Nokia Asha 501 angekündigt, das erste Smartphone basierend auf dieser Plattform.
Entwickler, die Apps für das Nokia Asha 501 entwickeln, werden diese für alle Smartphones, die auf der neuen Asha Plattform basieren anbieten können und zwar ohne dass der Code neu geschrieben werden muss. Nokia erwartet 100 Millionen Geräte der neuen Asha Smartphone-Generation in den kommenden Jahren zu verkaufen, beginnend mit dem Nokia Asha 501.
„Wir sehen einen enormen Anstieg bei der Nachfrage nach Apps bei unseren Asha Smartphone-Nutzern. Dies spiegelt sich auch im Wachstum der Zahl der Downloads im Nokia Store wider”, sagt Marco Argenti, Head of Developer Experience, Nokia. „Die Nutzer erwarten qualitativ hochwertige Apps in jedem Preissegment. Mit der neuen Asha Plattform wird, dank der Möglichkeit beispiellose Volumen und Reichweite über einen einzigen Distributionskanal und eine einzige Plattform zu erzielen, ein Anreiz für Entwickler geschaffen, hochwertige Apps zu liefern, wie sie zuvor nur auf High-End-Smartphones zu finden waren.“
Viele der beliebtesten Apps sind bereits verfügbar oder werden gerade für die Nokia Asha Plattform entwickelt. Dazu gehören CNN, eBuddy, ESPN, Facebook, Foursquare, Line, LinkedIn, Nimbuzz, Pictelligent, World of Red Bull, The Weather Channel, Twitter, WeChat und verschiedene Spiele von Electronic Arts, Gameloft, Indiagames, Namco-Bandai and Reliance Games. WhatsApp und weitere wichtige Partner werden das neue Asha ebenfalls ins Auge fassen.
Entwickler werden darüber hinaus einfach zu nutzende Entwickler-Tools bereitgestellt. Zudem wird es mehr Möglichkeiten geben, Apps zu monetarisieren und zu promoten, wie zum Beispiel das neue Nokia In-App-Payment-Tool.
Neues Nokia Asha SDK 1.0 und Nokia Asha Web App Tools
Das neue Nokia Asha Software Development Kit 1.0 ist eine Sammlung von Werkzeugen, welche die Entwicklung, das Testen, den Aufbau sowie den Einsatz von Java Apps auf der Nokia Asha Plattform unterstützt.
Zu den neuen Nokia Asha Web-App Tools gehören ein Web Development Environment (WDE), eine integrierte Entwicklungsumgebung (IDE), die Entwickler zum Erstellen und Bearbeiten ihrer Nokia Asha Web Apps nutzen können; Web Inspector, was Entwicklern ermöglicht Elemente in ihrer Web-App zu testen und zu überprüfen sowie ein neues Web-Designer-Tool, um Web-Apps nutzerfreundlich zu kreieren.
Nokia In-App Payment
Nokia hat außerdem das neue Nokia In-App Payment Tool vorgestellt, welches entwickelt wurde, um Entwicklern zu erleichtern, Inhalte aus ihrer App heraus zu verkaufen.
Es bietet einfache und sichere Kauferfahrung für die Kunden und eine transparente Zahlung für Entwickler. Nokia In-App Payment wird auch für bereits erhältliche Nokia Asha und Serie40 Mobiltelefone verfügbar sein, wie das Nokia 301.
Eine öffentliche Beta-Version von Nokia In-App Payment wird Nokia in den nächsten Wochen veröffentlichen. Entwickler können sich für die Beta-Version unter www.developer.nokia.com/inapppayment anmelden.
Zitate von Entwicklern zu der neuen Nokia Asha Plattform:
Dennis Crowley, CEO and co-founder of Foursquare: "Nokia continues to be a valued partner for Foursquare. The new Foursquare app on Asha delivers a fantastic search and discovery experience to help people make the most of where they are. As we head into the next wave of new Asha smartphones, we look forward to making Foursquare available for millions of Asha customers around the world.”
Sebastien Thevenet, General Manager SEA-Pacific, Gameloft: “As Nokia’s long term partner, with to date 200 million downloads recorded on Nokia Store, Gameloft is thrilled to offer four preloaded high quality games on the Nokia Asha 501 at launch (Assassin’s Creed 3, Bubble Bash 3, Real Football 2013, Little Big City) and overall more than 30 games to download on Nokia Store down the track. Those innovative titles are Try and Buy and Free to Play games making the most of Asha Full Touch capabilities and unique user interface, truly bringing a smartphone gaming experience at your fingertips.”
Akira Morikawa, CEO of Line Corporation: "Line’s partnership with Nokia is very important and it will continue on new Asha. Delivering Line on new Asha represents our commitment of ensuring that people around the world will experience the joy of communication through Line on Asha smartphones.”
Manish Agarwal, CEO, Reliance Games: “Reliance Games and Nokia have together demonstrated the combined power of localized content and a distribution platform in India. Our partnership with Nokia is a very cherished partnership for us to demonstrate the power of GoLocal. Reliance Games is committed to develop games on localized themes on the new Asha platform and entertain millions of people around the world by working closely with local Nokia teams in India, Asia Pacific, Latin America and other growth markets.”
Keshav Bajaj, VP Business Development, Nimbuzz: "Most of the 150 million and counting Nimbuzz users are from markets where Nokia Asha continues to gain momentum, including India, South East Asia, Middle East and Africa. We are very excited to have an application exclusively built for the new Asha platform to ensure the best user experience. This is yet another initiative from Nimbuzz for one of its most exclusive partners, Nokia."
Alex Adjadj, Director of Strategic Development, Mobile Sales & Marketing, Namco-Bandai: “NAMCO BANDAI has been developing mobile games for over 10 years but there are still regions of the world where users haven't seen or played PAC-MAN. Our 22 titles available in 13 languages for the Nokia Asha 501 is a testament to our commitment to Nokia to bring a great experience to mobile users of all demographics and budgets.”
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