Mobile and internet services are transforming the workplace, making it possible for people to work at home and on the move. Nokia products and services play an important part in this transformation. We want to create a work culture that takes full advantage of the flexible working opportunities our products create.

To be credible in our market we need to lead by example and embrace new ways of working. The Nokia WoW (Ways of Working) is a set of initiatives designed to create more productive and efficient ways of working. These will support Nokia’s transformation into internet-style working, using new workplace technology, IT tools, and work and management practices.

On October 2007 we organized a summit on ways of working to explore how to implement this transformation. Participants from different corporate functions proposed that there should be four different cross-functional working teams to drive the execution of the WoW projects. The four teams focus on eco products, travel, office 2.0, and brand and culture.