The Nokia Way defines our core values. We reviewed and refined these values in 2007 to engage employees and reflect changes to our business and the way we work. We asked employees to explain what was most important to them to help us create a new set of values that define our company.

Over 2 500 employees from around the world took part in 16 regional events to help us come up with the key themes for our new values. Involving employees at every stage of the process helped us embed a strong values culture throughout the business.

The new values are an evolution of the previous Nokia values, reflecting the evolution of our business. They are:

• Achieving together – expands our old value of "achievement", reflecting that we increasingly work in networks.
• Very Human – builds on our previous value of "respect".
• Engaging You – includes all our stakeholders, not just customers.
• Passion for Innovation – is more vigorous than our previous value of "renewal".

See the Nokia values.

We are now communicating these values to all our employees, through videos and other information on our intranet, and as part of our communications on company strategy.

In May 2007, around 13 000 employees registered in the Nokia Way Jam, a 72-hour online discussion to decide on our values and debate our future business strategy. Our business is increasingly focused on the internet and we want the new values to support a more web-based work culture. The collaborative nature of the Jam was itself an expression of Nokia's culture and the value we place on achieving together. Around 77 000 comments were posted during the event.

We analyzed the results of the Jam and identified several key corporate initiatives to be included in our future plans and several initiatives within our business groups. The Jam has prompted new activity and changed some of our business priorities.

In 2007, we invited employees to enter photos in a competition designed to demonstrate our values in action and get people thinking about them. Around 1 700 photos were submitted and 7 700 people voted for their favorites. A selection of pictures will be used to communicate the values around the business.

See the winning photo.