We see our efforts to build universal access as more than just a goal.

Shaping corporate culture, minimizing risk, enhancing efficiency, and building reputation are all aspects of CR which give it a significant position when setting agendas to increase our business value. We have long understood that this added value is the result of taking responsible corporate actions. Our goal is to establish proactive, integrated programs within our core business which always keep sustainability in mind.

Transparency

Consistent communication with respect to our CR efforts, both internally and externally, builds trust and helps to develop our reputation. We understand how important it is to communicate clearly and accurately to the outside world the ways in which our business affects society. There is an increasing demand from our stakeholders for this information which we accommodate through our reporting, corporate website, and other external information sources.

Driving internal efficiency

What works externally also has benefits within the company. While it is sometimes challenging to quantify cause and effect, we have seen that:

• waste management programs reduce manufacturing costs
• diversity training enhances project management
• eco-efficiency measures reduce costs
• volunteering increases employee satisfaction

Thinking ahead enables us to be less reactionary and more forward thinking.

New growth markets

We have been working closely with the UNICT task force and a range of industry, government, and non-governmental organizations on the theme of universal access. The number of new mobile phone users in high-growth markets is growing dramatically and we aim to play a leading role in boosting this growth. As a market leader, we estimate that there will be available and affordable mobile communications for half the world's population by 2015.

An effective tool for managing risk

Responsible business practices improve risk management and ease the task of establishing legal compliance. Through engagement with governments and authorities we can avoid legislation that is counter-productive for society or anti-competitive.

Our supply-chain management reduces risks to the categories of quality and productivity. Our quick and effective management of conflicts of interest encourages employee satisfaction and protect our brand image.

CR enriches our brand reputation

Our behavior towards and relationship with society is part of our brand personality. CR has a significant impact on our brand reputation and the value which our stakeholders place on it.

Our brand responsibility means building positive value into every stage of the customer experience, developing more sustainable products and services, and effectively communicating such developments to our customers. Consumers increasingly demand 'higher order' image attributes from a brand and in doing so look towards a company’s CR track record. The public increasingly expects more transparency about the way a business operates within society, seeking a demonstration of its good corporate citizenship. Expectations go beyond simply meeting legal requirements, but to creating a more caring business order.

Our innovative use of technology, with a focus on improving people’s lives, raises the brand promise of "very human technology" to a new level. Our various community activities help people feel close to each other and to their communities.