We aim to provide innovative, high-quality products and services which help people connect. We want to meet the needs of all users, including people with physical, sensory or cognitive limitations. Product and service development takes account of social and environmental issues, including privacy concerns associated with the convergence of mobile and internet technology.

We sell the vast majority of products through distributors, network operators and Nokia branded stores which are owned and operated by our retail partners. These businesses are our main customers, together with a small number of independent retailers who we sell to directly.

Some sales are made direct to users through Nokia Online. We are also creating a chain of flagship stores in the world's premier shopping locations which offer Nokia products and services in a fashionable, interactive environment and with highly-trained staff.

Research among customers and consumers continues to show high levels of satisfaction. Trade customer satisfaction levels in 2008 remained high despite increasing competition.

See customer satisfaction for more information.

Sustainable design
We take a human approach to designing mobile devices, with the goal of creating stylish products that work just the way people like them to. This ethos is central to our design work and brand.

Our design process is influenced by people and their behavior. We have a multi-disciplinary team of around 324 designers, representing 35 different nationalities, working around the globe. The team includes industrial designers, user interface designers, graphic designers, color and material designers, psychologists, researchers and anthropologists.

Based in China, Europe, the US the team travels around the globe conducting in-depth research and analysis of consumer trends and behavior, as well as studying new technologies, materials, shapes and styles.

Raising awareness of sustainable thinking within our design teams has been a target for many years. The design team consider the environment in all of the devices they make, and are working on future thinking research investigating ever more sustainable approaches that could be used in the years to come.

Find out more about a concept from our design team that explores how recycled materials could be used to make mobiles in the future.