adtronic from Liquid Air Lab
Advertisers want to reach mobile consumers, and Liquid Air Lab's adtronic software makes the consumer/advertiser relationship a mutually beneficial one. By viewing ads presented by adtronic, users of S60 3rd Edition devices can build up credits that lead to cash, free or discounted downloads of applications, and free music downloads and more. The adtronic software allows consumers to choose how many banner ads they will view each day and consequently how much they will receive in the way of rewards for viewing them. It also allows them to choose which marketing campaigns can reach them.

The banner ads can pop up as part of the screen when the consumer receives a new phone call, gets a short message service (SMS) or multimedia messaging service (MMS) message, or misses a call. Consumers who do not want the ads to become too intrusive can limit them. On the other hand, a consumer who wants to load up on reward points can set the application to receive as many ads as possible, given the user's traffic. The banners can also have click-through capabilities, such as instructing the user to press the [5] button for more information, and then sending the user to the advertiser's micro-site as a result.

Third-party Symbian software developers may monetize their applications and games by easily bundling them with the adtronic technology and distributing the bundle through their existing channels. Developers expect to get more ad revenue as the ads with incoming calls or messages have a consistently higher frequency than in-application advertising, which is dependant on the individual usage of the host application. For more information go to www.liquidairlab.com, and to download the software,
visit www.adplace.com/en/pre-registration.

Liquid Air Lab
Liquid Air Lab GmbH was founded in May 2002 by Mikko Linnamäki (CEO) and Tero Katajainen (CTO) with headquarters in Stuttgart, Germany, and offices in Berlin, Germany and Berkeley, California. The company is privately held and is backed by Balderton Capital and Baytech Venture Capital. adplace.com is the mobile advertising division of Liquid Air Lab, specialized in small display advertising on Symbian Smartphones, the iPhone and the iPod. More at www.liquidairlab.com.