Zook Search
Zook is a new idea in mobile search that combines the results of broader web page search with social-networking functions and the knowledge of the location of your S60 device to provide you with optimised search and interaction. It offers search on demand as well as search powered alerts, where based on your search, you can also choose to receive automatic alerts pushed to your phone.

Since it is location-aware, you can not only search for a given movie, but also know the closest movie theater that is playing that movie. If your phone has a built-in GPS, then Zook can use the precise location specified by your GPS hardware; and if you do not have GPS, Zook uses your cell ID to derive an approximation of your location for searching purposes. You can of course, do location-independent searching, such as searching for music, videos, and other content.

On the social networking side, you can query the Zook community or your specific group of friends to tell you, for example, what they think of the movie or restaurant before going to it. Zook can even tell which of your 'active' friends (those users in your phone book whose numbers have been promoted to Zook and also use Zook themselves) are nearest to you. Zook also offers the capability of integrated follow up actions into the search process. For example, after finding a movie that meets your search criteria you can use actions such as ‘Buy movie ticket'; or after finding a deal of your liking, you could 'Request Callback' or 'Call Deals Expert'.

Zook was launched in India in March 2008, and currently provides search results across the whole of India. Its worldwide launch is expected later in 2009. To download the software and to learn more, visit www.zook.in/client.

Ziva Software
Ziva Software Pvt. Ltd. of Bangalore, India, is a company whose primary mission is to help you get the information that you are looking for and if it cannot get you the information, connect you to people who can. The company has created the next generation of integration between mobile search and social networking services. Ziva powers the search for several Indian mobile operators and content companies. More at www.zivasoftware.com.