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A tremendous opportunity awaits developers interested in creating mobile music applications and services. To many people, portable MP3 players are synonymous with mobile music; Apple's iPod and iTunes reinvigorated the music industry, with iTunes reaching 1 billion downloads in February 2006. Yet the future of mobile music is on mobile devices. In 2005, while Apple sold 32 million iPods, Nokia sold more than 46.5 million music-capable mobile devices. Nokia estimates that in 2006 it will ship 80 million music-capable devices.

Research also shows that mobile devices will outperform portable music devices. For example, a TNS Media Intelligence study (published in "TNS Global Tech Insight 2005") of 6,800 people aged 16 to 49, conducted in 15 countries, found that:

  • Mobile music is developing faster than online music services in parts of Europe and in Asia.
  • About one in five Internet users has downloaded a ring tone -- three times the number of those who have bought music tracks online.

Wireless mobile music downloads will become one of the largest sources of wireless data revenues, according to the GP Bullhound Ltd. sector report on mobile music ("The Search for Mobile Data Revenue II -- a Sector Overview of Mobile Music," November 2005).

Developers can exploit the huge opportunity that mobile music represents by using the Series 40 platform and S60 software on which Nokia's music devices are based.

mBit Pte Ltd
The mBit network enables peer-to-peer sharing of multimedia files among users in the Asia-Pacific region. Intellectual property rights of branded content are preserved, and users can choose to send their own content to individuals, selected groups, or the social network at large.
mBit Pte Ltd  (PDF file, 559 Kb)
Secure Digital Container AG
The SDC Media Player brings seamless digital rights management to the multimedia experience. It allows progressive downloads, so that the consumer can listen to music or watch videos while the download is in progress.
Dev_succ_SDC_SC_PRO_1.0.pdf  (PDF file, 486 Kb)
inTouch Wireless Services Pte Ltd.
inTouch has launched an innovative music delivery platform exclusively on Nokia devices in the Asia-Pacific region. The AirAlbum application comes preinstalled on the Nokia N91 and other devices, and also includes up to 1,000 songs. Samples of the songs are free, while an SMS message unlocks the full songs after payment
Dev_succ_inTouch_Nov14_Layout_1wc.pdf  (PDF file, 4,36MB)
SonyNetServices GmbH
Sony NetServices StreamMan audio streaming service has emerged in Europe as the Vodafone Radio DJ. This innovative music service allows users with S60 3rd Edition device and a 3G network connection to hear music from predefined channels, music collection channels, and their own personalized channels. Personalized music can be selected via a unique “like/dislike” choice mechanism.
Sony NetServices Success Case  (PDF file, 5,64Kb)

Movial

Movial hopes to add a social element to mobile music, while providing operators with new revenue opportunities. To help mobile consumers share their music, the company introduced and is testing the Mobile MusicSharing application.
Dev_succ_Movial_Mobile_Music.pdf  (PDF file, 56 KB)

Sydus

Sydus is helping Virgin Radio and Bacardi & Company use mobile radio to expand their global brands. With Sydus' help, Virgin Radio launched the world's first 3G mobile-radio station and Bacardi created what is thought to be the world's first brand-funded global digital-music service.
Dev_succ_Sydus_MusicSuccess.pdf  (PDF file, 56 KB)