Nokia made good progress in environmental initiatives in 2008 and we were recognised for our work in several different forums. Our commitment to sustainable products and operations remains strong and continues to be an important element in our strategy, despite the challenging economic environment.
We reached several major milestones in 2008: launching new products with improved environmental features, which will be rolled out across our product offering; driving a new energy rating for chargers in our industry, piloting the sale of phones without a charger in the sales package, reducing the energy consumption in our facilities, receiving the LEED Gold Certification for the new Nokia campus in Beijing, and expanding our global take-back programme.
We continued to look at new ways in which mobile technology can contribute to sustainable development, and introduced new environmental services inviting consumers to the journey towards sustainability, such as we:offset and Nokia Green Explorer. This is what we call the "Power of We" - engaging our user community in making environmentally friendly choices, starting from simple things like minimising your phone's no-load consumption. It may seem as if one person can't do much alone, but together the over one billion people using Nokia devices can make a real difference.
Kirsi Sormunen, Vice President
Nokia Environmental Affairs