At Nokia, our approach is to continuously improve the environmental sustainability of all our products. On our ongoing environmental journey, rather than introducing one-off "eco" devices, we aim to roll out our environmental innovations across our product range. When designing our products, we focus on sustainability throughout the product life cycle: in the materials we use, in energy efficiency, in packaging, and in the software and services that enable people to make more sustainable choices in their daily lives.

Our focus areas for improving energy efficiency are in operations and manufacturing. For improving energy efficiency in the use phase of our devices, we have developed energy efficient chargers which use less energy in the no-load mode. In May 2007, Nokia became the first mobile phone manufacturer to introduce alerts in its devices that remind the users about unplugging the charger once the battery is full. Today, the alert is included in most of our new devices.

Our work on materials has resulted in achieving new milestones in restricting the use of substances of concern. In 2008, we introduced our first two devices which are fully free of brominated compounds, antimony trioxide and chlorinated flame retardants: the Nokia 7100 Supernova and the Nokia 6260 Slide. Beyond this, we've introduced innovative materials with environmental advantages. In the beginning of 2008, we started shipments of the Nokia 3110 Evolve, a device using bioplastics made from renewable sources instead of traditional plastic made of fossil fuels.

In 2008, Nokia also introduced the Remade concept phone. The idea behind the concept was to see if it was possible to create a device made from nothing new. Remade has been designed using recycled materials that reduce the need for virgin resources, reduce the amount of waste ending up at landfill, and allow for more energy-efficient production. It is made out of metals from upcycled aluminum cans, plastics from bottles form its chassis, and its rubber key mats are provided by old car tyres. Inside the phone there are new, more environmentally friendly technologies, such as printed electronics, and the graphics used on the display save energy without compromising on style. Remade is a concept that explores potential new ideas for the future, and is part of our ongoing work looking at how it can help people to make more sustainable choices. It is designed to help inspire and stimulate discussion on how mobile devices might be made in the future.

Furthermore, our devices can have a positive impact by helping people to make sustainable choices. During 2008, we've introduced in our devices the we:offset application for offsetting the CO2 from any flights people must take, the Eco zone for environmental tips, links and content, an environmental footprint calculator from WWF, and environmentally themed wallpapers and ringtones. Our devices also provide the opportunity for shifting consumption from material products to digital services, for example by downloading music files instead of buying CDs. Devices with features such as navigation, camera, music player, or video recorder can replace the need for separate equipment. These features bring along additional environmental benefits through savings in materials, energy, and transport need.