These are a few examples of the campaigns we’ve run to encourage recycling. We will continue to run recycling awareness campaigns to explore which incentives work in which markets. We will also continue to build collection infrastructure for e-waste in several markets, including the European Union and Australia.

China
Nokia recycled over 55 tonnes of materials from unused electronics. We also continued to be part of the Green Box scheme alongside other manufacturers and China Mobile.

In 2006 around 500 Nokia Care points started to collect phones, with China Mobile offering prepaid cards as an incentive to recycle. The scheme collected over 80 tonnes of materials. We’ve now extended it to cover 11 Nokia suppliers in China.

Finland
We distributed 200,000 return envelopes at the end of 2006, offering a donation of €2 to WWF for each phone returned. The campaign achieved a return rate of more than 11%, with around 25,000 devices collected during the campaign. We’ve now extended this campaign into 13 different retail companies - over 600 shops - in the whole of Finland. You can read more at www.nokia.fi/kierratys.

North America
We ran campaigns involving our employees and the community to celebrate America Recycles Day on 15 November 2007. In New York City we invited people to recycle their used handsets through our Flagship Store and set up a toll-free number for them to request a postage-paid recycle bag.

The community collection events produced over 16 tonnes of obsolete electronic materials for recycling, including over 7,000 phones. Additional events on Earth Day resulted in over 50 tonnes of materials being recycled.

We’ve found that including a return envelope in the box with a new device is not effective. When we tested this in the US we achieved a return rate of less than 2 percent. We now offer downloadable postage-paid return labels instead.

Chile and Peru
We collected phones in an agreement with Movistar. In total, over three tonnes of materials have been collected.

Philippines
We took part in a national pilot project to collect obsolete mobile phones.

Malaysia
We kicked off a recycling campaign in cooperation with a local retailer, giving consumers a 20 percent discount voucher to buy enhancements or batteries in exchange for returned mobile devices. This helped us to collect 3,000 mobile phones.

Europe
Through WEEE collection schemes in the EU in 2007 Nokia contributed through producer associations to the management and recycling of 17,000 tonnes of electronics waste in total.

In addition, we also continue recycling of electronic waste coming from our own operations. This includes production scrap, invalid or obsolete components and mobile devices from Nokia employees, as well as old IT equipment.