03/10/2012

Nokia Life+ provides life improvement services, plugging information gaps for people in developing economies

Nokia has launched a new service called Nokia Life+ this week together with the latest additions to the Nokia Asha family. The service follows in the footsteps of the original Nokia Life, but takes it to a new level as a web application in order to provide even richer content through the new and improved Nokia Xpress Browser.

Nokia Life+ delivers useful, interesting and relevant information for young people in developing countries. Knowing where to look for information in the Internet can sometimes be challenging. Nokia consumers will be able to find information on education, health and ‘infotainment’ topics under one umbrella through Nokia Life+, which brings it all together in a quick, interesting and easy-to-use, free service. All the Nokia Life+ services are supported by reputable partners and the Nokia Xpress Browser is a key part of the service, delivering a smarter Internet and keeping data requirements to a minimum.

There will be two services available initially: Life Skills and Live Healthy. Life Skills aims to educate, and does exactly as the name suggests: equipping young people in emerging countries with life skills. The service provides content that can help with everything from building confidence, preparing for job interviews, acquiring financial literacy and polishing interpersonal and communication skills.

Live Healthy provides information that young people and their families can follow easily. Topics include general health and nutrition, hygiene, fitness, and how Nokia Life+ users can avoid common illnesses.

Nokia Life+ is available as a free Web application, accessible as a download from Nokia Store or directly from the Xpress Browser. It works on the entire range of Nokia Asha smartphones, including the Asha 308 and Asha 309, as well as a wide range of other Series 40 devices. The service will initially be available in 18 countries, launching in simple-to-read English. A local language version already exists for Indonesia.