Nokia supports wild tiger protection through SOS – Save Our Species initiative

In early 2011, Nokia signed an agreement with IUCN, pledging to support their nature conservation work and help them raise awareness on the importance of biodiversity which is a key emerging issue in environmental protection. As part of our cooperation we also signed to be the first company to join the SOS - Save Our Species initiative, a global species conservation fund supporting field projects all over the world.

Today, SOS has announced to provide support for on-the-ground efforts to improve enforcement effectiveness in protecting and recovering tiger breeding populations and therefore addressing the biggest threat to wild tigers: poaching. With less than 3,500 left in the wild today, down from 100,000 a century ago, the tiger is on the brink of extinction.

Nokia is proud to be a part of SOS. According to IUCN, a recent study carried out in 2010 shows that global conservation efforts have already improved the conservation status of at least 64 species.  In addition, the results show that the status of biodiversity would have declined by nearly 20 percent if conservation action had not been taken. If you wish to stay tuned which other projects are supported by SOS please check their news site at http://www.sospecies.org/in_the_field/highlights/.

Find out more about our environmental partnerships here.