Environmental issues are an integral part of packaging planning at Nokia. Mobile phone packages have to meet many environmental criteria, such as durability, adequate protection of the goods inside, and usability.
"When started planning the interior of the box designed for the Nokia 6250, we looked for an alternative that would suit the ideology of this tough product," says Packaging Designer Lea Sarasjoki.
"Flax fiber as a part of paper pulp provided the robust character we wanted. It perfectly suits a phone made to resist shock, water and dust. We wanted to create a feeling of nature and the outdoors for the Nokia 6250 package - i.e. the usage environments of this phone model."
The packages of mobile phones consist of a box and a separate interior part. In all the packages, the box is made of completely recyclable corrugated cardboard, of which 2/3 is recycled fibre. In the Nokia 6250 package, the inner part contains 20-30 percent flax fibre. The rest consists of recycled fibre.
Lea is pleased that the line fiber is ecologically sound. "Flax is environmentally friendly to cultivate, it requires significantly less energy than wood fiber when processed, and it is very easy to recycle both with paper and cardboard.
"Environmental thinking has spread rapidly to packaging at Nokia Mobile Phones, and we are definitely thinking about utilizing flax in the package concepts for future products as well. Flax is quite an appealing alternative because of its physical and ecological characteristics, but further research will reveal entirely new opportunities for utilizing flax."