Nokia celebrated its 15th anniversary in China by launching a nationwide volunteer tree planting campaign during the spring season. Highlighting the corporation's determination to root deeply in China, the event also served to plant hopes for China's volunteer environmental protection drive.
March 12th is the Tree Planting Day in China. Nokia and its joint ventures started a nationwide volunteer tree planting campaign. Among the cities involved are Beijing, Shanghai, Guangzhou, Chongqing, Zhengzhou, Taiyuan, Huangzhou, Fuzhou, Kunming, Dongguan, Shijiazhuang, Guilin, Suzhou and Haikou. "The campaign was established under the auspicies of Nokia Forestry or Friendship Forestry together with our partners, government officials, customers and suppliers," says Liu Chijin, Vice President for Business Development in China.
Vice Minister Lou Qingjian and Zhang Chunjiang of Ministry of Information Industry joint the event in Beijing and unveiled the Friendship Forestry with Ministry of Information Industry and Nokia. There were some 5000 people participating in the events in total across China including Nokia staff, Nokia partners, customers, suppliers, and family members. It is estimated that the number of tree planted reached 8000 and covered 150,000 square meters in area.
According to Liu Chijin, Nokia plans to make the tree planting initiative a long-term project.