The New Asha range is a totally new take on smartphones. Created with people from all over the world, they are powerful, fast and simple to use.
Inspired by people, designed by Nokia
The challenge in making the New Asha was how to create something that is fresh, powerful and anything but average.
To achieve this, we had to do something different. So we travelled across the world to capture the needs, ideas and stories of people looking to get more out of life. What we discovered was a group of young go-getters who demand more from their phones: more internet, more speed, more personalisation.
We took those views and opinions and applied them to the design of The New Asha. And the result? A phone that feels powerful, personal and fast.
Get quick access to all your favourite stuff with Fastlane and the swipe gesture
What makes your phone yours is what’s inside: your friends, messages, pictures, apps – your life. So we wanted to put all those things at front and centre.
We created an interface where intrusions are minimised, leaving more room for your content. And you can navigate with natural gestures like taps and swipes, so your stuff is easier to get to.
On the New Asha, your most important content is gathered into one place, so you can easily jump into the action. For this we created Fastlane: a second home screen that shows all your recent apps, contacts and activities as well as what’s coming up in your calendar.