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14/11/2012

Nokia redefineşte peisajul hărţilor digitale prin lansarea HERE, noul brand pentru serviciile de hărţi şi geolocalizare

Nokia îşi extinde serviciile pe noi dispozitive şi sisteme de operare

Nokia anunţă un nou parteneriat cu Mozilla şi intenţia de a achiziţiona compania de cartografiere 3D earthmine

San Francisco, California – Nokia a lansat ieri HERE, primul serviciu de geolocalizare bazat pe cloud, care livrează cea mai avansată experienţă în domeniul hărţilor şi localizării pe mai multe dispozitive şi sisteme de operare. Prin noul său brand, HERE, Nokia doreşte să inspire o nouă generaţie de servicii bazate pe locaţie şi dispozitive prin care experienţa mobilă să devină mai personală pentru oamenii de pretutindeni.

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"Oamenii vor hărţi excelente, iar prin HERE putem reuni serviciile Nokia bazate pe locaţie pentru a oferi utilizatorilor o modalitate mai bună de a explora, descoperi şi împărtăşi lumea lor," a declarat Stephen Elop, Preşedinte şi CEO al Nokia. "În plus, cu HERE ne putem extinde expertiza de 20 de ani în domeniul serviciilor bazate pe locaţie către noi dispozitive şi sisteme de operare.

Servicii de geolocalizare pe noi dispozitive şi sisteme de operare
Pentru a-şi extinde serviciile bazate pe locaţie, Nokia lansează o aplicaţie de hărţi pentru sistemul de operare iOS sub marca HERE. Bazată pe HTML5, aplicaţia va include capabilităţi offline, navigaţie pietonală cu ghidare vocală şi informaţii despre rutele de transport în comun. Aplicaţia este planificată să devină disponibilă gratuit în magazinul de aplicaţii al Apple în următoarele săptămâni.

Nokia a mai anunţat un parteneriat strategic cu Mozilla pentru a aduce noi experienţe bazate pe locaţie pe sistemul de operare Firefox OS. Nokia intenţionează să lanseze o versiune pentru internet mobil a serviciului HERE Maps pe noul Firefox OS anul viitor. Cele două companii lucrează împreună pentru a oferi utilizatorilor cea mai bună experienţă bazată pe locaţie pe sistemul de operare Firefox OS.

"Mozilla este lider în domeniul HTML5, folosind Internetul ca o platformă pentru dezvoltarea de aplicaţii impresionante, iar locaţia este o parte esenţială a acestei platforme," a declarat Jay Sullivan, Vice President of Products, Mozilla. "Suntem încântaţi să lucrăm cu Nokia. Combinaţia dintre Firefox OS şi platforma de localizare HERE oferă oportunităţi importante pentru ca dezvoltatorii de aplicaţii să creeze experienţe uimitoare pentru utilizatori."

Nokia a prezentat, de asementea, o aplicaţie de referinţă bazată pe sistemul de operare Android OS şi a anunţat planurile de a lansa, la începutul anului 2013, un kit de dezvoltare (SDK) pentru HERE, destinat producătorilor de hardware pentru Android. Astfel, partenerii vor putea crea aplicaţii bazate pe locaţie pentru dispozitive Android, folosind conţinutul de top de la Nokia.

Inovaţie în domeniul hărţilor

Pentru a optimiza capabilităţile 3D ale serviciului HERE, Nokia şi-a anunţat intenţia de a achiziţiona compania earthmine din Berkeley, California. Tehnologiile de capturare şi procesare a imaginilor folosite de companie vor deveni părţi integrante din capabilităţile de cartografiere 3D ale serviciului HERE.   

Nokia estimează că tranzacţia se va finaliza până la sfârşitul anului 2012.

"Este greu să creezi hărţi bune – dar localizarea revoluţionează modul în care folosim tehnologia pentru a interacţiona cu lumea reală," a declarat Michael Halbherr, Executive Vice President, Location & Commerce şi responsabil pentru brandul HERE. "De aceea, am investit şi vom continua să investim în crearea celei mai puternice oferte de servicii de localizare, una diferită de ceea ce este disponibil astăzi pe piaţă."

Cu LiveSight(TM) vedem mai mult din lumea reală

Ca parte din acest anunţ, Nokia a lansat LiveSight(TM), o tehnologie bazată pe o hartă 3D foarte exactă a lumii. LiveSight(TM) oferă cea mai exactă şi intuitivă experienţă de realitate augmentată. Prin utilizarea funcţiei Viewfinder a camerei foto a telefonului, descoperim lumea cu uşurinţa cu care ridicăm un telefon în mână. Nokia City Lens, dezvoltată exclusiv pentru terminale Nokia Lumia, este prima aplicaţie care oferă o experienţă bazată pe LiveSight.

"Lansarea unui nou brand este o mişcare bună pentru Nokia în domeniul hărţilor şi geolocalizării, activele companiei în această zonă fiind impresionante. Credem că hărţile şi localizarea vor aveau un rol tot mai important în dezvoltarea dispozitivelor şi serviciilor din următoarea generaţie într-o gamă largă de segmente," a declarat Crawford Del Prete, Executive Vice President, Head of Worldwide Research, IDC.

Despre Nokia

Nokia este lider global în domeniul comunicaţiilor mobile, produsele sale devenind parte integrantă în viaţa oamenilor din întreaga lume.  În fiecare zi, peste 1,3 miliarde de oameni folosesc terminale Nokia pentru a surprinde şi împărtăşi experienţe, pentru a accesa informaţii şi a naviga cu ajutorul hărţilor sau pur şi simplu pentru a comunica unii cu alţii. Datorită inovaţiilor în domeniul tehnologiei şi design-ului, Nokia a devenit unul dintre cele mai recunoscute branduri din lume. Pentru mai multe informaţii, vă rugăm să accesaţi http://www.nokia.com/about-nokia

FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein that are not historical facts are forward-looking statements, including, without limitation, those regarding: A) the expected plans and benefits of our partnership with Microsoft to bring together complementary assets and expertise to form a global mobile ecosystem for smartphones; B) the timing and expected benefits of our new strategies, including expected operational and financial benefits and targets as well as changes in leadership and operational structure; C) the timing of the deliveries of our products and services; D) our ability to innovate, develop, execute and commercialize new technologies, products and services; E) expectations regarding market developments and structural changes; F) expectations and targets regarding our industry volumes, market share, prices, net sales and margins of our products and services; G) expectations and targets regarding our operational priorities and results of operations; H) expectations and targets regarding collaboration and partnering arrangements; I) the outcome of pending and threatened litigation; J) expectations regarding the successful completion of  restructurings, investments, acquisitions and divestments on a timely basis and our ability to achieve the financial and operational targets set in connection with any such restructurings, investments, acquisitions and divestments; and K) statements preceded by "believe," "expect," "anticipate," "foresee," "target," "estimate," "designed," "aim", "plans," "intends," "will" or similar expressions. These statements are based on management's best assumptions and beliefs in light of the information currently available to it. Because they involve risks and uncertainties, actual results may differ materially from the results that we currently expect. Factors that could cause these differences include, but are not limited to:  1) our success in the smartphone market, including our ability to introduce and bring to market quantities of attractive, competitively priced Nokia products that operate on the  Windows Phone operating system that are positively differentiated from our competitors' products, both outside and within the Windows Phone ecosystem; 2) our ability to make Nokia products that operate on the Windows Phone operating system a competitive choice for consumers, and together with Microsoft, our success in encouraging and supporting a competitive and profitable global ecosystem for Windows Phone products that achieves sufficient scale, value and attractiveness to all market participants; 3) reduced demand for, and net sales of, Nokia products that operate on the Windows Phone 7 operating system in anticipation and availability of Nokia products with the new Windows Phone 8 operating system; 4) the difficulties we experience in having a competitive offering of Symbian devices and maintaining the economic viability of the Symbian smartphone platform during the transition to Windows Phone as our primary smartphone platform; 5) our ability to effectively and timely implement planned changes to our operational structure, including the planned restructuring measures, and to successfully complete the planned investments, acquisitions and divestments in order to improve our operating model and achieve targeted efficiencies and reductions in operating expenses as well as our ability to accurately estimate the related restructuring charges and restructuring related cash outflows; 6) our future sales performance, among other factors, may require us to recognize allowances related to excess component inventory, future purchase commitments and inventory write-offs  in our Devices & Services business;  7) our ability to realize a return on our investment in next generation devices, platforms and user experiences; 8) our ability to produce attractive and competitive devices in our Mobile Phones business unit including feature phones and devices with more smartphone-like features such as full touch devices, in a timely and cost efficient manner with differentiated hardware, software, localized services and applications; 9) the intensity of competition in the various markets where we do business and our ability to maintain or improve our market position or respond successfully to changes in the competitive environment; 10) our ability to retain, motivate, develop and recruit appropriately skilled employees; 11) the success of our Location & Commerce strategy, including our ability to establish a successful location-based platform, extend our location-based  services across devices and operating systems, provide support for our Devices & Services business and create new sources of revenue from our location-based services and commerce assets; 12) our actual performance in the short-term and long-term could be materially different from our forecasts, which could impact future estimates of recoverable value of our reporting units and may result in impairment charges; 13) our success in collaboration and partnering arrangements with third parties, including Microsoft; 14) our ability to increase our speed of innovation, product development and execution to bring new innovative and competitive mobile products and location-based or other services to the market in a timely manner; 15) our dependence on the development of the mobile and communications industry, including location-based and other services industries, in numerous diverse markets, as well as on general economic conditions globally and regionally; 16) our ability to protect numerous patented standardized or proprietary technologies from third-party infringement or actions to invalidate the intellectual property rights of these technologies; 17) our ability to maintain and leverage our traditional strengths in the mobile product market if we are unable to retain the loyalty of our mobile operator and distributor customers and consumers as a result of the implementation of our strategies or other factors; 18) the success, financial condition and performance of our suppliers, collaboration partners and customers; 19) our ability to manage efficiently our manufacturing and logistics, as well as to ensure the quality, safety, security and timely delivery of our products and services; 20) our ability to source sufficient amounts of fully functional quality components, sub-assemblies, software and services on a timely basis without interruption and on favorable terms; 21) our ability to manage our inventory and timely adapt our supply to meet changing demands for our products; 22) any actual or even alleged defects or other quality, safety and security issues in our products; 23) the impact of a cybersecurity breach or other factors leading to any actual or alleged loss, improper disclosure or leakage of any personal or consumer data collected by us or our partners or subcontractors, made available to us or stored in or through our products; 24) our ability to successfully manage the pricing of our products and costs related to our products and operations; 25) exchange rate fluctuations, including, in particular, fluctuations between the euro, which is our reporting currency, and the US dollar, the Japanese yen and the Chinese yuan, as well as certain other currencies; 26) our ability to protect the technologies, which we or others develop or that we license, from claims that we have infringed third parties' intellectual property rights, as well as our unrestricted use on commercially acceptable terms of certain technologies in our products and services; 27) the impact of economic, political, regulatory or other developments on our sales, manufacturing facilities and assets located in emerging market countries; 28) the impact of changes in government policies, trade policies, laws or regulations where our assets are located and where we do business; 29) the potential complex tax issues and obligations we may incur to pay additional taxes in the various jurisdictions in which we do business and our actual or anticipated performance, among other factors, could result in allowances related to deferred tax assets; 30) any disruption to information technology systems and networks that our operations rely on; 31) unfavorable outcome of litigations;  32) allegations of possible health risks from electromagnetic fields generated by base stations and mobile products and lawsuits related to them, regardless of merit; 33) Nokia Siemens Networks ability to implement its new strategy and restructuring plan effectively and in a timely manner to improve its overall competitiveness and profitability; 34) Nokia Siemens Networks' success in the telecommunications infrastructure services market and Nokia Siemens Networks' ability to effectively and profitably adapt its business and operations in a timely manner to the increasingly diverse service needs of its customers; 35) Nokia Siemens Networks' ability to maintain or improve its market position or respond successfully to changes in the competitive environment; 36) Nokia Siemens Networks' liquidity and its ability to meet its working capital requirements; 37) Nokia Siemens Networks' ability to timely introduce new competitive products, services, upgrades and technologies; 38) Nokia Siemens Networks' ability to execute successfully its strategy for the acquired Motorola Solutions wireless network infrastructure assets; 39) developments under large, multi-year contracts or in relation to major customers in the networks infrastructure and related services business; 40) the management of our customer financing exposure, particularly in the networks infrastructure and related services business; 41) whether ongoing or any additional governmental investigations into alleged violations of law by some former employees of Siemens may involve and affect the carrier-related assets and employees transferred by Siemens to Nokia Siemens Networks; and 42) any impairment of Nokia Siemens Networks customer relationships resulting from ongoing or any additional governmental investigations involving the Siemens carrier-related operations transferred to Nokia Siemens Networks, as well as the risk factors specified on pages 13-47 of Nokia's annual report on Form 20-F for the year ended December 31, 2011 under Item 3D. "Risk Factors." Other unknown or unpredictable factors or underlying assumptions subsequently proving to be incorrect could cause actual results to differ materially from those in the forward-looking statements. Nokia does not undertake any obligation to publicly update or revise forward-looking statements, whether as a result of new information, future events or otherwise, except to the extent legally required.