Ensure that a complex, high-profile international car event ran smoothly, with quick, easy and reliable mobile communication between organisers and contestants throughout the race.
- Nokia Lumia 800 with Windows Phone
- Nokia C5 smartphone
- TrackaPhone GPS software
Since 1970, The Beaujolais Run® has evolved into a prestigious international motor race with technology at its heart. Find out how Nokia Lumia 800 and Nokia C5 smartphones helped keep the race up to speed with People Hub and TrackaPhone GPS software.
The Beaujolais Run is an annual staged motor run that takes the form of a navigational and cryptic clue challenge. Professional, celebrity and amateur drivers navigate from a location in the UK to the heart of Burgundy, competing at different venues along the way. Since the 1970s, it has become a high-profile annual event, launching new racing cars and showcasing classic marques.
With over 35 cars and 70 people taking part in 2011, operational challenges were considerable. That’s why the organisers, Rob J Bellinger and Elaine Hart, brought in mobile location specialists TrackaPhone to help them follow the progress of contestants throughout the competition, with Nokia as their select hardware partner.
Keep the communication flowing
To ensure total communication between the organisers and the contestants while everyone was on the move, Rob and Elaine were equipped with Nokia Lumia 800 smartphones, while the driver-navigator teams used Nokia C5 smartphones.
To track the competitors’ progress, Nokia C5 smartphones were used, running GPS tracking software by TrackaPhone. This feature ensured the organisers always knew every team’s location as they navigated individual routes through France. The Nokia C5 smartphones were also used to send and receive competition messages and share emergency safety updates, while drivers recorded their progress by uploading pictures and videos.
Quick starters and fast runners
In the full-throttle world of The Beaujolais Run, new technology doesn’t just need to be reliable, it has to be super-intuitive too, so that anyone can start using it with ease. The Nokia smartphones were, in Rob’s words, “remarkably quick in terms of learning to use them and navigate around the features.”
“The speed of the Nokia Lumia was astonishing. No pausing, and the functionality was massively impressive.”
Throughout The Beaujolais Run the Nokia smartphones impressed organisers and drivers alike with their high quality cameras and simplicity of use – everyone said how they were quick and easy to use, with no compatibility issues.
- Nokia smartphones and TrackaPhone app enabled a truly mobile information network
- Nokia C5 provided contestants with vital information by email, phone and text
- With email and access to Office documents, Nokia Lumia removed the need for laptops
Stylish look and feel
The Beaujolais Run is held in association with leading car companies who are celebrating their brands and showcasing new products. Design was also a key factor in such a prestigious brand environment, where the Nokia Lumia became a style leader. “People loved the design,” observed Rob. “It looks cutting edge and is very slim. These smartphones fit very nicely alongside our branding, and fully match the feel of quality marques. I used the Nokia Lumia to organise the event, but it’s difficult to put down once you have it in your hand.”