Enriches subscriber service experience using the expertise of Nokia's global services
May 29, 2014
Kuala Lumpur, Malaysia - Celcom Axiata Berhad (Celcom), Malaysia's premier mobile telecommunications provider and wholly-owned subsidiary of the Axiata Group Berhad, has selected Nokia's optimization services to enhance its network, voice and data quality in Klang Valley and Kuala Lumpur.
"This initiative is part of our network optimization program to provide a top quality mobile network to Celcom's customers in Malaysia. After implementing it across Sabah, Sarawak and the East Coast, we are expanding this program to the Klang Valley. This year, we will be investing about RM1 billion to improve network quality and capacity for better data services, with the target of completing 2,014 active 4G LTE sites nationwide by the end of the year," said Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad.
"Nokia, one of our key suppliers and partners, has a deep understanding of our network infrastructure as well as the capability and expertise to take it to the next level. We believe that this partnership will enhance our overall network performance by addressing issues that affect quality of services. We put customers at the core of our business, and our efforts will enable subscribers to enjoy the best-in-class customer experience, wherever and whenever they are in Celcom Fastest Territory's fastest and widest mobile network."
"This deal marks another important milestone in the two companies' long-standing partnership," said John Lancaster-Lennox, head of Asia South, Networks, Nokia. "Leveraging upon our expertise and experience in global network deployments, we will implement our market-leading solutions to ensure that Celcom has the highest quality network in Malaysia and retains its position as the operator-of-choice in the country."
Nokia will use real-time network information combined with the latest geolocation techniques to plan and optimize Celcom's 2G and 3G radio network infrastructure. By profiling device usage and behavior as well as traffic patterns, Nokia's uniqueoptimization service* will pinpoint exactly where additional capacity or coverage is needed. Together, Nokia and Celcom will then plan the best solutions** to handle rapidly growing data traffic, boost network performance and enhance the mobile broadband experience for each user. Network optimization is supported further by device profiling and the company's Smart Device Insight which measures the actual user experience, enabling targeted and swift improvement actions.
Click here to download a picture of Dato' Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad.
About Celcom Axiata Berhad
Celcom is the country's first and foremost mobile telecommunications provider with almost 14 million customers. Established in 1988, it boasts the widest national 2G, 3G and 4G LTE networks, covering over 98% of the population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia. A culture that places the customer first is reflected in our award-winning customer service, products, and other corporate accolades at a regional level. Celcom is part of the Axiata Group of Companies, one of the world's largest telecommunications companies, with close to 230 million customers across 9 Asian markets. For more information on Celcom, log on to http://www.celcom.com.my.
Nokia invests in technologies important in a world where billions of devices are connected. We are focused on three businesses: network infrastructure software, hardware and services, which we offer through Networks; location intelligence, which we provide through HERE; and advanced technology development and licensing, which we pursue through Technologies. Each of these businesses is a leader in its respective field.
Through Networks, Nokia is the world's specialist in mobile broadband. From the first ever call on GSM, to the first call on LTE, we operate at the forefront of each generation of mobile technology. Our global experts invent the new capabilities our customers need in their networks. We provide the world's most efficient mobile networks, the intelligence to maximize the value of those networks, and the services to make it all work seamlessly. www.nsn.com / www.company.nokia.com
External Communications, Asia Pacific
Phone: +852 9747 5873
Phone: +358 7140 02869
Celcom Axiata Berhad
Head - Media & Public Affairs
Phone: +603 2688 3808
* Nokia's optimization service enables operators to analyze, plan, deploy, and optimize heterogeneous networks. These provides the deepest and best analysis of hotspots to help operators understand the impact of traffic density - as well as devices, applications, and subscriber usage behavior in congested urban areas. Nokia integrates small cell radio and backhaul design and includes macro, in-building, and Wi-Fi solutions to ensure a holistic approach. In a recent small cell project, Nokia found that this methodology allowed 20% cost savings compared to more traditional approaches. In addition, customer experience was boosted with 21% more end users being able to access the highest data speeds.
** The best solution will vary for each and every case but may include, for example, radio parameters optimization, a simple hardware upgrade, the activation of new software features, or deploying a new layer of small cells.