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Brad Rodrigues appointed Vice President, Strategy and Business Development of Nokia Technologies

SUNNYVALE, Calif. - Nokia Technologies today announced the appointment of Brad Rodrigues as Vice President, Strategy and Business Development, effective February 1. He will join the company's leadership team, reporting to Nokia Technologies President Ramzi Haidamus, and be based in the San Francisco Bay Area.

"Brad's track record for successfully bringing exciting, category-leading products to market, combined with his passion for technology that deeply enhances the human experience, makes him an invaluable addition to the Nokia Technologies leadership," said Haidamus. "We're continuing to add world-class talent and commercial capabilities to the innovation engine at the heart of Nokia Technologies and I'm enormously pleased to welcome Brad to the team."

Rodrigues will oversee global business development across all Nokia Technologies business units and regions, and will also be responsible for the company's long-term strategy and leading strategic initiatives and projects.

"Nokia Technologies is transforming an iconic brand by introducing game-changing new products that connect people to each other and the world around them," said Rodrigues. "I'm very excited to join this endeavor and help define its long-term strategy for growth and innovation leadership."

Prior to joining Nokia Technologies, Rodrigues was Senior Vice President of Sales and Marketing for DxO, where he oversaw the global launch of the DxO ONE, a professional-quality connected iPhone camera, named among the "Best Products of 2015" by the Wall Street Journal and USA Today.

Rodrigues also led strategy, marketing and digital teams in the U.S. and European markets during his nine years at Nike. There he held a number of product leadership roles, including General Manager for Nike+, the company's consumer electronics business and digital fitness community. He also previously served as Senior Vice President and General Manager at LeapFrog, and held strategy and business development roles at Centerpost and McKinsey & Company.

Nokia Technologies is Nokia's advanced technology development and licensing unit, formed in 2014. It builds new businesses by expanding on Nokia's industry-leading technology innovation and R&D capabilities. In 2015 the company announced OZO, a virtual reality camera designed for professional content creators and featuring 3D 360 video and spatial audio capture along with unique features such as live monitoring and rapid playback without the need to pre-assemble panoramic images.

About Nokia
Nokia is a global leader in the technologies that connect people and things. Powered by the innovation of Bell Labs and Nokia Technologies, the company is at the forefront of creating and licensing the technologies that are increasingly at the heart of our connected lives.

With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things.

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