Banglalink is the third largest cellular service providers in Bangladesh. Launched in February 2005, with over 33.69 million subscribers over a decade, Banglalink was the catalyst in making mobile telephony an affordable option for consumers in Bangladesh. The initial success of Banglalink was based on a simple mission: “Bringing mobile telephony to the masses”, which was the cornerstone of Banglalink’s strategy. Nokia took care of Banglalink's challenges from the deployment perspective with SWAP of the radio’s with minimum disruptions and deliver superior customer experience and quality by performing a fast swap with end to end performance optimizations.