This document is a comprehensive study of why, what and how to sustainably monetize 5G. It explores how CSPs can reorientate for sustainable dual competitive advantage — meaning ‘consistent economic added-value over time in an ethically responsible manner’. We first examine why and how CSPs have historically organized and measured systems of activities to capture value. Thereafter, we examine a range of models and new CSP practices to prepare their organizations for growth in the 5G and 6G eras. Finally, the paper proposes a digital congruence model and measurement system to enable CSPs to orchestrate market insights that inform dynamic innovation activities across the value chain to create valuable, rare and inimitable resources.