This research report investigates the challenges of successfully deploying technologies for Industry 4.0 and is based on the results of interviews with 30 executives across the globe. It examines why companies in the manufacturing, energy, and transportation industries may run into roadblocks in their deployment of Industry 4.0 technology, and how they can best address their unmet needs to realize the promises of Industry 4.0. These individuals have shared the roadblocks they have experienced, as well as their best practices and the lessons they have learned from their deployments of Industry 4.0 technologies. These shared experiences can guide executives’ thinking around operational technology deployment and strategy, outlining a path to the future that avoids roadblocks and errors.