Gigabit is not the future: it is the present both in terms of customers’ wants and needs, and technology capabilities. The pandemic has demonstrated that thinking in terms of single service usage and single user profiles makes no sense. Gigabit is necessary today to ensure the development of the home digital economy. It’s time for operators to recognize that and act upon it. The brochure explains the reasons why Gigabit offer matters and explores best practices for monetizing Gigabit services.