The future of applications is to be “network-aware”. Are you ready? Historically, applications have been confined to the “over the-top” world, operating independently of the underlying network. This limited their potential and left users frustrated with inconsistent performance. Today, the telecom industry is embracing a new era of network openness, allowing applications to interact directly with the network to enhance performance and to enrich user experiences. This presents a unique opportunity for application developers to unlock a new level of innovation and deliver truly transformative experiences.