Watching video is fun. We’ve become increasingly captivated by it, at all ages - whether you like The Walking Dead, Game of Thrones, Mr. Robot or Peppa Pig.
Making this seamless to you as a user across all your devices however, is complex. You want to find the content you like quickly and securely. You want to play it without blocking or buffering. But, as a consumer, you are quite rightly not interested in the myriad network and platform issues that need to be solved for this.
It’s one thing to ensure that end consumers are happy, engaged and excited about their video service, and quite another to provide it. Operators are increasingly frustrated when wanting to launch an innovative service to the market, create new offers, or simply benefit from better supplier terms, only to find their platform vendor prohibits them from doing so. And it’s not because they’re stubborn or malicious. Many have a genuine inability to move quickly given the setup in place. Considering the amounts that operators invest in video, for both content and the platform, they should be able to adapt to customer and market requirements when competition demands.
I was recently interviewed for an eBook on how best to enable video operators to become more agile and responsive to their customers. It talked about the key ways for an operator to be nimble and reactive in the video space.
One of the topics covered was that by using well-documented APIs combined with best practice development and integration techniques, an operator should be able to do development at ‘web speed’. I firmly believe that this modular, flexible, best-of-breed approach to video service development is the best one.
The alternative is taking a ‘locked in’ end-to-end platform from one supplier and being totally beholden to their plans and roadmap. Even with the best intentions, it may be very difficult for a supplier with a ‘locked in’ end-to-end platform to be able to deliver what’s needed when it’s needed. And the lack of integration means an operator is left with no ‘plan B’.
It’s great to see an eBook out there agreeing with our approach so wholeheartedly.
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