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Sep 11 2014

Nokia brand still very much alive

This blog post is by Barry French, Executive Vice President, Marketing and Corporate Affairs at NokiaTwitter: @bhfrench

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Some of today’s press reports related to rumours about Microsoft dropping the Nokia brand have declared the death of the Nokia brand.  But, to paraphrase Mark Twain, “reports of our death are an exaggeration.”  Yes, we have sold our mobile phone business to Microsoft.  But the Nokia of today is financially robust and has moved from weakness to strength. We have one of the world’s best telecom infrastructure businesses, a global leader in the mapping and location business, a stellar intellectual property portfolio and some of the finest innovation capabilities of any company anywhere.  Remember, Nokia started almost 150 years ago with just one paper mill. Over time we have repeatedly and successfully reinvented ourselves.  We may not be the same Nokia of several years ago, but we are here, we are strong, and our brand is very much still alive. Not to mention kicking!

About Barry French

Barry French is Chief Marketing Officer (CMO) at Nokia. Areas of responsibilities include: heading marketing, communications, industry analyst and government relations, regulatory affairs, and corporate social responsibility and sustainability.

Tweet me @bhfrench.