Skip to main content

Nokia launches solution to help operators tap into the TV and Video advertising market

  • Velocix Multiscreen Advertising is a distributed, network-based ad placement solution with advanced targeting that scales seamlessly to address spikes in demand

  • Solution supports campaigns by improving ad relevance across all devices, including PCs, smartphones, tablets and smart TVs

  • Velocix Multiscreen Advertising supports customers in their transition to an open, cloud-based infrastructure

08 September 2016

International Broadcasting Convention (IBC), Amsterdam - Nokia has launched a multiscreen advertising solution to help operators tap TV and video service advertising revenues forecast to reach $79 billion in 2021.
[1] The solution, which supports targeted ad placements for linear TV, time-shifted TV and video on demand, is available today and Nokia is conducting trials with several operators in the United States.

The Velocix Multiscreen Advertising Solution is a cloud-based, service-oriented architecture (SOA) that provides client-independent, network-based ad insertion and replacement. The solution scales by dynamically adding virtual machines and allowing the distribution of personalized advertising content at the edge of the network - both of which are critical to support popular live events. This flexibility also allows advertisers to greater capitalize on time-shifted and localized audiences.

Velocix Multiscreen Advertising builds on Nokia's Velocix Personalization Platform, which collects individual viewing information and presents it to an ad decision server to improve the relevance of every ad. The advanced tracking captures every single viewing experience, determines whether an ad reaches its intended target viewer and delivers that data to operators to demonstrate value for ad buyers.

When deployed with a distributed content delivery network such as the Velocix Media Delivery Platform, the solution allows manipulation of the content and caching of ads closer to subscribers. This leads to a superior end-user experience, simpler operations and more efficient use of network resources.

The Velocix Multiscreen Advertising Solution supports a variety of ad decision servers including Cadent Technology's (formerly BlackArrow) Central(TM), an advertising control plane which manages multiple advertising workflows through a centralized platform, and Cadent Technology's Campaign(TM), an ad decisioning server and web-based application to plan, manage and analyze advanced advertising campaigns. This allows operators to select partners to be part of a multi-vendor, best-of-breed cloud-based infrastructure.

Paul Larbey, head of IP video at Nokia, said: "Nokia is committed to helping our customers optimize their infrastructure for the delivery of added-value, personalized services. The Velocix Multiscreen Advertising solution is the first truly scalable ad placement solution in the market and supports a sound strategy to deliver profitable Cloud TV."

Sam Rosen, Managing Director and Vice President, ABI Research, said: "Nokia's innovative targeted advertising solution is architected to help operators optimize the monetization opportunities resulting from the consumer shift to on-demand and IP content, without further straining the network delivering video content. The solution's network-centric architecture works with existing devices and applications, while its flexibility allows it to address a variety of complementary business cases."

Nokia will demonstrate Velocix Multiscreen Advertising at IBC 2016 in meeting room suite 25, Hall 15 at the RAI, Amsterdam from 8-13 September.

Resources:


Connect with Nokia:


About Nokia
Nokia is a global leader in the technologies that connect people and things. Powered by the innovation of Nokia Bell Labs and Nokia Technologies, the company is at the forefront of creating and licensing the technologies that are increasingly at the heart of our connected lives.

With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments, and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things. http://nokia.com


Media Enquiries
Nokia
Communications
Phone: +358 10 448 4900
Email: press.services@nokia.com

 

[1] ABI Research, 2016  

End of the release / See all releases

Nokia press subscription

Categories you want to subscribe to

*required information

Enquiries on this topic

Media contact

Media enquiries

Tel. +358 10448 4900
Helsinki · Afternoon GMT +2 / CEST

Investors contact

Investor enquiries

Tel. +358 40 803 4080
Helsinki · Evening GMT +3 / EEST