4 minute read
Thank you for joining us today. I'm Josh Aroner, Vice President of CSP marketing at Nokia. Like many of you joining us today, I too am thinking about the future of our industry. The pace of change and the scale of disruption is unlike anything we've seen before, and we know it will only intensify. It's more important than ever that we carve out time to consider how we'll cope with this change, as it presents both a threat as well as an incredible opportunity. I hope today's Real Talk speakers give you some interesting insights and perspectives to consider as we take this industry into the future.
Over the next few minutes, I'm going to share the principles guiding innovation as we as an industry adapt to accelerated disruption and digitalization. I'll preface that by saying I'm an optimist, passionate about technology and its potential to solve the big problems we face in our world, passionate about people and their potential to innovate, and passionate about the underlying importance of the telecom industry in our communities, industry, and society at large.
Ready or not, disruption is coming. Disruption is all around us, be it 5G, new competitors, or revolutionary business models, and of course, now COVID-19. Now, while 5G and new competitors are things we have talked about for a while, obviously no one could have seen COVID-19 coming, but there's little doubt that the disruption that has happened as a result will be felt for some time. The rapid shift to working from home, visiting doctors or clients by video conference, or even attending virtual events just like this one have now become the norm. The pandemic has accelerated our digital agendas much faster than Moore's law. We must embrace digital transformation and lead it at an exponential pace, or it will leave us behind.
“We must embrace digital transformation and lead it at an exponential pace, or it will leave us behind.”
So how do we tap into the opportunity this disruption creates and unlock business potential? That's the question. With technology changing so quickly, the answer lies more in how we approach change. What I, and several other large organizations that study change for a living have found is that companies and people that come out the other side have five things in common.
One, a growth mindset, not just focused on protecting the past, but leveraging the best of technology and innovation to drive forward. It also means that you don't need to do it alone, but you can build an ecosystem to help drive this growth. They always look for better. They always look for new ways to grow, and this is an important mentality.
Second, technology has to be a core business driver. You must invest in technology to improve just about every aspect of the business be it cloud, automation, AI, or human-centric design, openness. Disruptors understand the power of technology and use it to their advantage. This is crucial in the digital world.
Third, we must have a relentless focus on our customers. The best companies spend the bulk of their time understanding what their customers need now and anticipating what they will need later. Now is the time to reinvent our relationships with our customers. Their needs have shifted as a result of disruption too. So, we have to help give them an extraordinary experience in whatever we do.
Fourth, we all must prioritize speed and agility. This is a critical area. You need to be more agile to meet changing environments. COVID-19 has taught us all of this, if nothing else, but this is hard to do when this speedometer is constantly accelerating. You need to be obsessed with making it easier for customers to consume innovation faster. Software created for business environments must be as simple to use as the applications on our handsets.
Five, intelligence driven is everywhere. The best companies are data-driven, as we know. A lot of opportunities for new AI and machine learning applications are ahead of us. We, at Nokia, are investing in these. We're working with our customers, governments, and others to find ways to prevent the spread of COVID-19 along with a host of other use cases.
“Our industry serves an important role in the world, now more than ever. We are not done innovating or changing, and we are only just beginning.”
Are you ready to unlock business potential? These five principles are ones that we must anchor to as we look forward. These are the ones that have been proven to be most important for companies striving to capitalize on the potential that disruption affords. I hope these ideas and some of the others you will hear today are things you can take into your business and unlock new opportunities. And as the optimist, I'm excited to see what we can do. Our industry serves an important role in the world, now more than ever. We are not done innovating or changing, and we are only just beginning.
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