With rising household incomes and population growth, the world has witnessed an unprecedented rise in the consumption of goods and services. In the last few decades, solving the environmental crisis has largely focused on making production patterns sustainable by greening industries, and their value chains by using clean manufacturing processes and technologies. In order to make these processes sustainable, measures to use resources efficiently and designing and developing products with a few eco-features are examples of components included in these processes. However, the unprecedented rise in the levels of consumption, due to population growth and economic development, continues to undermine the environmental gains made during the production of these goods and services.
For the creation of a sustainable future, we believe that it is essential to enroll and inspire people to make sustainable choices in all spheres of their lives. We believe that businesses must play an additional key role beyond the scope of work set by Life Cycle Thinking in order to change consumption patterns.
With this in mind, we continue to partner with various organizations, building a shared vision and evolving activities that inspire sustainable lifestyles. With a focus on Energy, Water, Transportation and E-waste, Nokia and its partners have created programs geared to crafting agents of change from all sections of society who live, provoke and inspire sustainable lifestyles.
School Environmental Engagement Program:
We started a school program to engage with students on sustainable consumption. The program, which started with 15 schools in Delhi in July 2010, reached over to 2500 schools in Delhi, Uttar Pradesh, Punjab, Haryana, Rajasthan, Himachal Pradesh, Assam, Orissa, West bengal, Manipur, Jharkhand, Bihar, Tamil Nadu and Andhra Pradesh by the end of 2012. Activity based learning and self discovery methods like painting, playing games, poster making and many other activities were used to inspire students to practice sustainable consumption. We have tied up with locally trusted NGOs, working with them and providing them with capacity building workshops. Students are encouraged and inspired to discuss ways of greening lifestyles with their parents & neighbours. The program has reached out to over 10,000 teachers, 150,000 children and over 1 million students indirectly.
Would you like to know more? Register your school at firstname.lastname@example.org to particpate