As the new millennium dawns, everything changes. New technology enables the internet to go mobile, opening up a world of possibilities for mobile users. No longer are phones just for phone calls.
Multi-tasking mobiles
In 1999, Nokia launches the Nokia 7110, a phone capable of rudimentary web-based functions, including email. Then in November 2001 Nokia launches its first phone with a built-in camera, the Nokia 7650, and in September 2002 its first video capture phone, the Nokia 3650.
However, it’s when Nokia launches its first 3G phone (third generation), the Nokia 6650, in 2002 that things really take off. With 3G technology, phones can now be used to browse the web, download music, watch TV on the move, and more.
Mobiles will never be the same again.
One billion and counting
In 2005, Nokia sells its billionth phone – a Nokia 1100 – in Nigeria, and global mobile phone subscriptions pass 2 billion. Two years later, Nokia is recognised as the 5th most valued brand in the world.
Things have come a long way since Fredrik Idestam opened his paper mill.
Treading lightly
For years, Nokia has been working to make its business practices and products as environmentally and socially responsible as possible – from creating eco friendly handsets and establishing phone recycling schemes to bringing the benefits of mobility to emerging markets. This commitment to sustainability is recognised in a number of prestigious rankings. For example, in 2009 and 2010, the Dow Jones Indexes ranks Nokia as the world’s most sustainable technology company.
In contrast, Nokia’s position in the mobile market faces its toughest challenge to date as competition intensifies in the burgeoning smartphone segment. Once again, the company’s ability to adapt is put to the test…