The future Is in Your Hands
Themed "The Future Is In Your Hands", the recycling "take-back" scheme in Asia Pacific encourages customers to join Nokia and take social responsibility in making recycling a benefit for everyone by protecting the environment in which we live and work.
Customers are encouraged to dispose of their used or old mobile phones, batteries and accessories by utilising designated recycling bins at any Nokia Care Centre or Nokia Professional Centre to ensure that these obsolete products are properly recycled and disposed of. Since its introduction in June 2000, the "take-back" scheme has been implemented in Nokia's key markets across Asia Pacific, including China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand. Nokia now has more than 120 recycling bins in Asia Pacific.
To encourage more people to make full use of the bins, Nokia has, for example, organised awareness campaigns for consumers and the media in Malaysia and New Zealand to convey the importance of recycling. As part of regional efforts at promoting recycling, Nokia also adopted Pedro, a small-clawed otter at the Singapore Night Safari, who performs at the "Creatures of the Night" show, picking up empty plastic bottles and aluminium drink cans and dropping them into a basket, in turn demonstrating the importance of recycling.
Whilst the activities in each market to promote the recycling idea may be different, the basis remains unchanged - at Nokia, commitment to environmental issues is an integral part of our corporate culture; environment is everybody's business.
In Asia Pacific, all Nokia Mobile Phones production sites in Beijing, Dongguan and Korea have the ISO 14001 Environmental Management Systems certification, one of the most commonly used and recognised standards worldwide for an organisation to manage environmental issues in its operations. More recently, Nokia's office in Singapore was awarded the ISO 14001 certification for its provision of sales, marketing and support services for mobile phones, network infrastructure, Internet security and home communications businesses in the Asia Pacific region.
In preparation for the ISO 14001 certification audit, communication and awareness play a key role in translating goals and guidelines into practice. To generate awareness and excitement amongst staff in the Singapore office on the ISO 14001 certification process and implementation, a series of online quizzes on Nokia environmental policy were conducted, and a "Friends of Pedro" day was organised for employees to pledge their care for the environment. Through Nokia's environmental intranet sites, internal stakeholders are constantly presented with a comprehensive view of the environmental policy and updates on environmental issues and activities.
Achieving the ISO 14001 certification is not the end of Nokia's environmental efforts in Asia Pacific. In Singapore, recycling bins for drink cans and glass bottles have been introduced in the office to continue to encourage Nokia staff to do their part for the environment.