Marketing lessons learned from a Complementary Power Industry 2000 IEEE Applied Power Electronics Conference (APEC 2000)

Appropriate marketing tools and techniques can provide dramatic and measurable success in achieving selling objectives. Actual case studies drawn from the UPS (uninterruptible power supply) industry illustrate the use of the marketing principles, including customer analysis, results analysis and planning, measurable and meaningful goals, cost/result quantification and creativity. The case studies include direct mail, electronic marketing, trade show marketing and distributor marketing campaigns