Deepfield Subscriber Intelligence

Stop guessing what your subscribers want. Proactively reduce churn, optimize marketing spending, and create hyper-targeted service plans by transforming your network into your richest source of valuable data.

Deepfield Subscriber Intelligence is a software application that is deployed as an extension of Deepfield Cloud Intelligence, expanding multidimensional insights to cover subscriber-level analytics. So, in addition to seeing how content and application flows are delivered to your customers, you can also see how these services are used and consumed by your subscribers.

Deepfield Subscriber Intelligence creates new data dimensions by adding and correlating information from AAA, RADIUS, or CSV files, including subscriber profiles, rate plans, access types, and end-system types (e.g., DSLAM or CMTS). 

It is time to go beyond simple demographics with real-time subscriber analytics.

Static profiles based on age and location are obsolete. Your greatest opportunity for growth lies in understanding the dynamic consumption patterns of the applications, content, and services your subscribers use every day. However, encrypted traffic and complex cloud delivery chains have made this impossible with legacy tools, leaving you blind to the behaviors that truly drive your business.

Nokia Deepfield Subscriber Intelligence cuts through the noise. It provides deep, actionable insights into your customers' online habits, enabling you to segment them based on their actual online behavior, rather than relying on guesswork. For the first time, you can see exactly what your subscribers value and how they experience your network.

Our unique approach transforms your raw network and subscriber data into strategic business intelligence. With Deepfield, you can use that data as an automated input to your data repositories or AI factories, delivering clean, contextualized data input to your strategic systems and teams, including data science teams. 

See everything: Deepfield Cloud Intelligence

Our software-based analytics capture 100% of your network traffic—including encrypted flows—without expensive probes, providing a complete picture of network activity.

Add context: Deepfield Cloud Genome®

We enrich this data with our internet "supply map," a constantly updated feed that identifies thousands of applications, CDNs, and services to tell you what the traffic actually is. 

Add subscriber-level context: Deepfield Subscriber Intelligence

We correlate rich network data with your subscriber records (e.g., service plans, access type) to deliver actionable insights that directly link network and subscriber behavior to your specific use cases.  Learn more by checking our resources below.

Gaining subscriber-level insight shouldn't put your business at risk. Deepfield is designed for the modern era of privacy. We offer a comprehensive suite of data anonymization, abstraction, and aggregation options, ensuring full compliance with regulations such as the EU's GDPR and California's CCPA.

This enables your teams to track network and consumption insights down to the subscriber level without using any personally identifiable information, providing you with the necessary knowledge while maintaining the security you demand and preserving the privacy of your customers.

Video streaming from services like Netflix, YouTube, Amazon Prime, Hulu, Facebook, and other online video sources is already dominating the internet and service provider networks, with video representing the largest portion of overall traffic in service provider networks today.

Service providers must accurately identify streaming video traffic from all traffic types, understand how video streams – specifically, video IP flows – traverse the network and impact network infrastructure, and quantify video performance to improve the end-user experience.

Using Nokia Deepfield Cloud and Subscriber Intelligence network analytics, you can examine the internet video service delivery chain at the subscriber level. 

A powerful GUI and multidimensional insights enable you to drill down to specific network perspectives, such as video service delivery from on-net caches versus off-net – across peering routers.

Alternatively, you can drill down and examine specific video service consumption by access type – in this example, comparing FTTx (fiber), cable, and DSL customers.

More – you can expand Deepfield-supplied insights and examine consumption by specific subscriber categories – from super-heavy users (using terabytes of bandwidth per month) to casual users.

Alternatively, examine consumption preferences by application and traffic type to gain a deeper understanding of which content and applications are used most frequently.

Deep insights into how subscribers consume services can help your marketing and service planning teams optimize existing service plans or create new ones, such as special subscription plans tailored to gamers, heavy video streamers, or families with extensive online needs. 

Equipped with this knowledge, you can optimize the delivery of video (and other) services, improve customer experience, and open new monetization opportunities.