Designing MSO Operating Models For Serving Enterprise Markets

With the emergence of the fourth industrial revolution, enterprises are realizing that Information and Communication Technology (ICT) is not just a support function, but an enabler to drive their future innovation. This opens opportunities for MSOs to support enterprises in their territory to transform into digital organizations by leveraging ICT to transform their Operations Technology (OT). MSOs can also explore a new set of services they can offer to enterprises, building upon their network reach and close end customer relationships. This paper presents and examines several business models that allow MSOs to participate with third parties and enterprises in different value clusters across various industry verticals, focusing on synergies with the MSOs current business models. These business models are characterized by target customer segments, customer relationships, revenue streams and key partnerships. The paper then outlines the operating models which provide the capabilities required to support these business models. The business models are benchmarked against each other to establish the most efficient way an MSO and an enterprise can partner while at the same time satisfying one or more of the following characteristics: - Connect to high volumes of devices - Limit reaction time from sensed changes to corresponding activities - Capture high volumes of transactional data (often real time) to analyze and derive valuable information - Near zero susceptibility to failures - Rapid reconfiguration of Operations Technology To enable high efficiency, remove friction and increase value add while supplying the above characteristics, the projected operating models need to support a high degree of automation across their different activities. This is achieved by integration of the systems across the end-to-end service delivery chain making use of Application Programming Interfaces (APIs) to interconnect the different parties digital architecture. This paper concludes with target state operating models offering a future-proof perspective to MSOs.