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Circular the subscription service for Nokia phones

When less is wasted, everybody wins

Introducing our revolutionary new subscription service


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Why Circular?

Circular gives you access to the Nokia devices, all built to last, while preventing phones going straight to landfill and enabling you to support a number of sustainable charities and causes. All without ever actually owning a phone.

Long lasting devices

Choose a device from our latest models, built to last.

Environmental rewards

Donate to environmental causes and charities with Seeds of Tomorrow.

Recycled or reused

Rest assured an old device will be recycled or donated to charity.


Swap devices or cancel your subscription with ease¹.

Rapid replacements

Receive a rapid replacement if the device is accidentally damaged, lost or stolen¹.

SIM plan

Add a mobile plan to your Circular device, with data, calls and texts.

You bring the change. We reward you.

The longer you keep a phone, the better it is for our planet. That’s why, with Circular, we’ll reward you with Seeds of Tomorrow credits the longer you hold onto one.

You can then put these credits directly towards a range of global sustainability and charitable causes – like planting trees with Ecologi or helping clean pollution from rivers with Clear Rivers. So everyone’s a winner.

More lives for our devices

Once you’re done with the phone, simply return it to us. Any information stored on it will be deleted before it’s given a second life with another subscriber. Plus, we’ll ensure it doesn’t go straight to the landfill – and instead, working together with charities, we’ll donate it to someone who needs it most. Which means you’ll be doing good in more ways than one.

Sustainability with peace of mind

For every model you use through Circular, we’ve got you covered.

So, if the device is accidentally damaged, lost or stolen, we’ll sort it quickly. You’ll also be covered by our security updates. Meaning you can enjoy the device to its fullest, and with total peace of mind. Wherever, whenever.

Subscription: hassle-free, total control

Joining Circular is super simple, here’s how it works:

  1. Choose a device from our latest models, all built to last.
  2. Select any extras, such as a mobile plan.
  3. Begin subscribing, and start collecting Seeds of Tomorrow credits – which you can put towards environmental causes.
  4. Swap the device with ease¹, whenever you choose – we’ll ensure it’s given a second life.
If you have any questions, read our


How does Circular work?

Circular is our hassle-free subscription service that offers a more sustainable way to get access to the latest Nokia devices. Choose from the latest products when you get started and whenever you swap the device for another model.¹ If the device is accidentally lost, damaged or stolen, we’ll quickly arrange a replacement, subject to certain conditions.¹ You can also choose to include an HMD Mobile SIM with unlimited calls and texts² within England, Wales and Scotland – carry your existing number across or get a new one. And while you’re enjoying your subscription, you’ll even earn sustainable rewards along the way.

You can cancel your subscription or swap the device for another model at any time after the 90-day contract period. You can also withdraw during the first 14 days and receive a full refund.

Whenever you are done with the device, it gets a second life with another subscriber, donating it, or recycling it. We’ll securely erase all user data before ensuring it gets reused, donated, or recycled. Either way, it won’t go straight to the landfill.

What devices are available from a Circular subscription?

When setting up your Circular subscription, you’ll get to choose from some of the latest Nokia devices. We’ll update that selection as new products are launched, so when you want to swap the device for another model, you’ll always have the latest ones to choose from. Click here to see the models currently available.

How do the Seeds of Tomorrow credits work?

For every 6 months that you subscribe to a device, you’ll earn 1 Seed. On the second year, that increases to 2 Seeds every 6 months, and from the third year on, 3 Seeds every 6 months.

These sustainable rewards can be used to make a donation to one of the environmental and charitable causes we’ve partnered with. Once you’ve earned a Seed of Tomorrow, just log in to My Account to make the donation.

What happens to the device if I return it?

Sustainability is at the core of how Circular works. If you decide to swap the device for another model, or return it for whatever reason, it will be refurbished and reused, or recycled. After a device has been in use for more than 3 years and it is still in working condition, we will give the device to a charity the next time it is returned to us. We’ll also erase any information stored on the device before passing it on to someone new.

What should I do in case of accidental damage, loss, or theft?

If the device is lost, stolen or damaged, report it to us and we’ll arrange a replacement. We will lock stolen and lost devices remotely so that no one can access your data. If the claim is successful, we will charge you a replacement fee that include shipping costs and the excess fee we need to pay to the insurance company.

If the claim is unsuccessful or we have already submitted 2 successful claims to the insurance company concerning the original device you subscribed to and/or a replacement to said device, you will need to compensate us for the damage incurred by paying the device replacement value minus the replacement fee.

Can I change my device?

You can choose to swap your chosen device at any point after the 90-day contract period. Just log in to your account to get started. We’ll send you another device and you will return the previous one with free postage. The device change fee is reduced by 50% on your second year and free of charge from the third year on. So, the longer you keep a device in use, the better your subscription gets. The monthly fee for the old device will be charged until you return it to us, and the first monthly fee for the other device will be charged on the date it is delivered.

How do I manage my subscription?

Log in to My Account to manage your Circular subscription. There, you can amend your payment details, review your payments, or modify your subscription.

How do I cancel my subscription?

You can cancel your subscription from your online account. There is no fee for cancelling your subscription during the first 14 days or after the 90-day contract period, you have to return the device. Devices returned because of a cancelled subscription will be refurbished and reused.

Can I get a SIM card and mobile services with my subscription?

When you order a subscription, you can choose to include an HMD Mobile SIM. However much mobile data you choose to get each month, you’ll get unlimited calls and texts within England, Wales and Scotland. You can carry across your current phone number or get a new one.

Please note that HMD Mobile services cannot be canceled separately from the subscription. If you choose to cancel your subscription, your HMD Mobile service will be canceled as well.

HMD Global Oy UK Branch, of 4 Kingdom Street, Level 4, London, Paddington Central, W2 6BD, registered in England and Wales under Company No FC033770, UK Establishment No BR018857, is authorised and regulated by the Financial Conduct Authority under firm reference No 949221.

Only customers that pass the credit score check and card verification will be able to subscribe to a device.
¹Subject to the applicable terms and conditions
²Subject to a fair usage policy