The Challenge of Introducing Designs into, Manufacture or 'How You Work is as Important as What You do'

AT&T designs, manufactures, and markets sophisticated transmission and switching equipment. The architectures and many of the components of these systems are complex - employing "leading-edge" technology. The technology used to manufacture the systems, however, is widely available. Given the technology of the designs, the differentiating feature in the marketplace is low cost, high quality products delivered in a timely fashion. This objective is best achieved by developing processes to drive designs into the factory efficiently and error free.