The Role Of The Japanese Information Consultant In A Large International Corporation

The final consumer of Japanese information within the large corporation is the executive, analyst, researcher, patent attorney, design engineer, or potentially any professional employee. The Japanese information consultant is responsible for seeing that the varying needs of these end-users are met with appropriate information products. Using a marketing approach, the consultant defines the scope of the market and any competitors. With surveys, interviews and existing subscriber data, the consultant looks for clusters of potential customers by matching their common characteristics with similar information interests.