From immersive possibilities to practical reality
For years, the media industry has been imagining what comes next. More immersive experiences. Smarter video. Spatial audio. XR environments that feel natural rather than simulated. The vision has never been the problem.
The challenge has been turning promising technologies into experiences that broadcasters, streaming platforms, device manufacturers and service providers can actually build, deploy and scale.
Today, that conversation is changing. Immersive media is moving beyond concepts toward commercial reality as technologies, open standards and ecosystems mature together.
At IBC2026, Nokia is demonstrating how that transition is already underway.
Across a series of interactive demonstrations, visitors can experience technologies that showcase not just what's possible, but what's becoming practical. Together, they illustrate how immersive media is being built on open multimedia standards, AI-enhanced innovation and the trusted connectivity that powers the AI era.
Making immersive experiences feel real
Every generation of media has brought audiences closer to the action. The next leap isn't simply about sharper pictures or faster networks. It's about creating experiences that make people feel present.
Nokia's Streaming of Dynamic 3D Gaussian Splats demonstration shows how photorealistic, interactive 3D video can be compressed and streamed highly efficiently using standards-compliant technologies. Rather than remaining confined to research labs, this approach points toward a practical path for delivering high-quality volumetric content globally to future XR applications and interactive media services.
It reflects Nokia's broader approach: helping transform multimedia standards into practical building blocks that developers and ecosystem partners can begin exploring today.
When sound creates presence
Vision captures attention. Sound creates presence.
Nokia's XR Audio Experience demonstration shows how spatial audio transforms the immersive extended reality experience. Instead of listening from a fixed position, audio responds naturally as users move through a virtual environment, creating a much stronger sense of realism.
Built on MPEG-I standardization, 6DoF (6 Degrees of Freedom) audio is becoming an important building block for future XR experiences, interactive entertainment and immersive collaboration.
To bring that experience to life, Nokia is also hosting a live XR Audio Experience session at IBC, allowing visitors to experience firsthand how immersive audio could reshape entertainment, collaboration and audience participation. Some technologies are best understood by experiencing them.
Delivering richer video more efficiently
As audiences expect higher-quality video everywhere, media companies face a familiar challenge: delivering richer experiences without consuming more bandwidth.
Nokia's Versatile Video Coding (VVC) demonstration highlights how current-generation video compression addresses exactly that challenge. As a mature international standard, VVC delivers higher-quality video at lower bitrates and with lower latency, helping broadcasters, streaming platforms and device manufacturers improve viewer experiences while making more efficient use of network resources for content delivery.
Alongside VVC, Nokia demonstrates how AI-based video enhancement can further improve perceived video quality and delivery efficiency. Importantly, AI complements rather than replaces standards-based technologies. Standardized frameworks enable companies to integrate their own AI-powered video enhancement solutions while maintaining interoperability across the ecosystem, delivering higher-quality media experiences without increasing bandwidth. Open standards and AI together create a foundation that innovators across the industry can build upon.
Building the future together
Each Nokia demonstration explores a different technology. Together, they tell a much bigger story.
Immersive media is becoming practical. Open standards are commercial building blocks. AI is making media smarter and more efficient. And advanced connectivity is providing the trusted, secure foundation that enables it all.
As immersive experiences become richer, more interactive and increasingly data-intensive, success will depend on technologies that work seamlessly across devices, platforms and networks. That is why interoperability and standards matter. They enable innovation to scale, accelerate ecosystem collaboration and help transform promising ideas into commercially viable services. This is Nokia's role at IBC2026.
Beyond demonstrating individual technologies, Nokia is helping shape open multimedia standards, advancing AI-enhanced media technologies and working with partners across the ecosystem to move innovations from specification to implementation. Because the future of media won't be built by one technology. Or by one company. It will be built together.
Experience the future of media at IBC2026
The best way to understand immersive media is to experience it.
Visit Nokia at IBC2026 in Hall 3, Stand 3.B60 to explore Dynamic Gaussian Splatting, 6DoF immersive audio, VVC video coding and AI-powered video enhancement. Meet our experts, experience the demonstrations firsthand, and discover how open standards, AI and advanced connectivity are helping transform immersive media from possibility into commercial reality.
We look forward to welcoming you to Hall 3, Stand 3.B60.
