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5G Monetization
strategies for CSPs

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5G monetization is top of mind for Communication Service Providers. Having invested billions of dollars in 5G deployments, they are now looking at the best options to maximize returns on their investment. 5G has the potential to drive new revenue growth and new business opportunities beyond connectivity, both in the consumer and enterprise segments. This will require CSPs to get involved in 5G ecosystems.

Futurithmic podcasts: Masters of Monetization

How does a CSP better monetize their huge investments? By taking a page from the playbook of the Masters of Monetization. 30-year veteran Disney executive Duncan Wardle shares his insight into how The House of Mouse achieves such a high ROI and what a mouse can teach the telecom industry about being a lion in its space.

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We hear it all the time: companies wanting to become “The Netflix” of their industry. As they look for new business opportunities, how can CSPs evaluate these new models? And how do you master monetization without losing customers? Author Robbie Kellman Baxter says that the focus needs to be on the member, not the model.

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The ecosystem approach is the main, if not only, path to success in enterprise 5G for CSPs, but it’s a path that will prove challenging, and, in some cases, narrow. It will require focus and commitment, as well as a cultural, sales and channel shift.
Evan Kirchheimer
Research Vice President at Omdia