The future of customer experience with Blake Morgan
Podcast episode 16
There’s been a shift towards recognizing bricks and mortar retailers can’t compete with e-commerce giants, so they shouldn’t try, and that’s led to a focus on customer experience. For some retailers, the solution is technological. But no matter how much technology we throw at the future of retail, author and futurist Blake Morgan warns that companies that aren’t being thoughtful about that customer experience will fail.