Capturing new revenue opportunities for 5G use cases
5G monetization for the new digital economy
The 5G economy is one of incredibly high customer expectations, increasing innovation and competition from unexpected players and new business paradigms enabled by the performance and flexibility of 5G networks. Only by adapting to these paradigm shifts can Communications Service Providers (CSPs) implement 5G monetization use cases and maximize the return on their investment. 5G services will build on connectivity with capabilities such as guaranteed latency and bandwidth, network slicing, and edge computing resources to support complex use cases and business models.
What is 5G monetization?
The 5G economy enables a new breed of use cases and business models including network slicing and network as a service (NAAS) offerings, IoT and new business models for B2B2X services. These cannot be easily monetized with legacy Business Support Systems (BSS) solutions due to their monolithic architectures and limited flexibility. Monetization solutions for the 5G era are flexible to support a wide range of business models and ecosystem partners to drive new revenue.
5G monetization challenges
With the advent of 5G, the very nature of the services being charged for is changing dramatically:
- 5G services are expected to be more complex than 4G services, with more components making up each service. A greater volume of service usage is also expected across all three 5G service families. As a result, the volume of transactions to be handled by the revenue management system is expected to be orders of magnitude greater than what is currently handled by legacy systems.
- The volume of transactions to be handled by the revenue management system is expected to exceed what legacy systems can currently handle.
- Many of the enterprise services defined thus far suggest that the 5G service provider requirements for cost per charging transaction will be substantially lower due to the low margins on each service.
- Many 5G services will be delivered in conjunction with partners and will require service providers to extend beyond their normal connectivity provider role.
How to address 5G monetization challenges
Create meaningful customer experiences
Every business is now judged against those who deliver Amazon-like customer experiences. Digital brands, or sub-brands, enable operators to pursue a multi-brand strategy and to create a tailor-made, often fully digital solution for specific customer segments. As a result, many CSPs have been able to significantly enhance their brand positioning and value for their customers.
Leverage partners and digital ecosystems
With 5G, service providers will need to adopt new business models as they extend their capabilities with new types of product offerings. Many 5G use cases will require expertise beyond the traditional strengths of service providers. To address these use cases, service providers will need to develop (or acquire) new expertise or greatly expand their use of partners. Partners can play an important role in B2B2X scenarios, selling end solutions that incorporate offerings from the service provider and potentially several other partners. Many other models exist, including cases where the service provider takes the lead and sells solutions that include components from partners.
Pursue cloud-native monetization
The CSP journey to the cloud is not new, but it is complex. Many of the initial cloud deployments were done at higher levels of the stack, such as customer engagement systems, in order not to disturb the business continuity supported by some of the legacy, highly customized BSS, with their monolithic structures and proprietary APIs. As CSPs deepen their investment in migrating to cloud-native software applications, moving to cloud-native BSS is important to ensure greater business agility.
5G monetization deployments
Nokia Monetization Solution
Monetizing 5G digital experiences
The 5G economy is one driven by extremely high digital user expectation for simple, immediate, and flexible experiences. This creates new revenue opportunities for CSPs made possible by disruptive offerings and business models, unlocked by the dynamic 5G network capabilities and supported by open and modular technology. Nokia’s Monetization solution has been developed to meet these needs and enable CSPs to effectively monetize every revenue opportunity of the 5G economy.
Why chose Nokia Monetization solution
Consistently ranked by Global Data as “very strong”, Nokia’s monetization solutions enable you to maximize your ROI. There are many significant benefits that we bring over others in the market including:
Designed for 5G
Nokia leads in 3GPP standards definition, with alignment in our products to effectively monetize 5G use cases
Cloud-native Network Function (CNF) framework
Independent services to enhance flexibility, scalability, performance, and CI/CD
Innovation built in
Products developed with Nokia Bell Labs innovation for AI and ML use cases and dynamic pricing
Years of experience and leadership
Serving over 270 operators around the world supporting nearly 1 billion subscribers
Reduce vendor dependency
Reduce vendor dependence with open APIs, SDK for customizations and no-code charging configuration
Nokia 5G expertise
Built on out-of-box support for advanced concepts like end-to-end 5G slicing