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5G monetization

Capturing new revenue opportunities for 5G use cases

5G monetization for the new digital economy

The 5G economy is one of incredibly high customer expectations, increasing innovation and competition from unexpected players and new business paradigms enabled by the performance and flexibility of 5G networks. Only by adapting to these paradigm shifts can Communications Service Providers (CSPs) implement 5G monetization use cases and maximize the return on their investment.  5G services will build on connectivity with capabilities such as guaranteed latency and bandwidth, network slicing, and edge computing resources to support complex use cases and business models.

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What is 5G monetization?

The 5G economy creates new revenue opportunities and enables a new breed of use cases and business models including network slice monetization and network as a service (NAAS) offerings, IoT monetization and new business models for B2B2X services. These cannot be easily monetized with legacy Business Support Systems (BSS) solutions due to their monolithic architectures and limited flexibility. Monetization solutions for the 5G era are flexible to support a wide range of business models and ecosystem partners to drive new revenue.

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Monetization in a 5G world

5G monetization challenges

With the advent of 5G, the very nature of the services being charged for is changing dramatically: 

  • 5G services are expected to be more complex than 4G services, with more components making up each service. A greater volume of service usage is also expected across all three 5G service families. As a result, the volume of transactions to be handled by monetization systems is expected to be orders of magnitude greater than what is currently handled by legacy systems.
  • The volume of transactions to be handled by the monetization system is expected to exceed what legacy systems can currently handle.
  • Many of the enterprise services defined thus far suggest that the 5G service provider requirements for cost per charging transaction will be substantially lower due to the low margins on each service. 
  •  Many 5G services will be delivered in conjunction with partners and will require service providers to extend beyond their normal connectivity provider role. 
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Nokia no-code 5G monetization

How to solve 5G monetization challenges

Create meaningful customer experiences

Every business is now judged against those who deliver Amazon-like customer experiences. Digital brands, or sub-brands, enable operators to pursue a multi-brand strategy and to create a tailor-made, often fully digital solution for specific customer segments. As a result, many CSPs have been able to significantly enhance their brand positioning and value for their customers.

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The CSP as a digital lifestyle brand

The CSP as a digital lifestyle brand

Leverage partners and digital ecosystems

With 5G, service providers will need to adopt new business models as they extend their capabilities with new types of product offerings. Many 5G use cases will require expertise beyond the traditional strengths of service providers. To address these use cases, service providers will need to develop (or acquire) new expertise or greatly expand their use of partners. Partners can play an important role in B2B2X scenarios, selling end solutions that incorporate offerings from the service provider and potentially several other partners. Many other models exist, including cases where the service provider takes the lead and sells solutions that include components from partners. 

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5G economy requires a modernized approach to monetization

5G economy requires a modernized approach to monetization

Pursue cloud-native monetization software

The CSP journey to the cloud is not new, but it is complex. Many of the initial cloud deployments were done at higher levels of the stack, such as customer engagement systems, in order not to disturb the business continuity supported by some of the legacy, highly customized BSS, with their monolithic structures and proprietary APIs. As CSPs deepen their investment in migrating to cloud-native software applications, moving to cloud-native monetization software is important to ensure greater business agility.

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Nokia Monetization Systems: Cloud based monetization of the 5G Economy

5G monetization deployments

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Nokia and Togocom deploy first 5G network in West Africa

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Sunrise deploys Nokia’s Converged Charging software to drive 5G Monetization

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China Unicom selects Nokia core networking products for 5G

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Taiwan Star Telecom deploys Nokia converged charging in support of 5G network modernization

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Ooredoo Qatar to use Nokia AI-powered customer engagement solution towards monetizing 5G and providing improved digital experiences to users

Nokia's Digital Monetization Solution

Monetize 5G use cases

The 5G economy is one driven by extremely high digital user expectation for simple, immediate, and flexible experiences. This creates new revenue opportunities for CSPs made possible by disruptive offerings and business models, unlocked by the dynamic 5G network capabilities and supported by open and modular technology.  Nokia’s Monetization solution has been developed to meet these needs and enable CSPs to effectively monetize 5G and take advantage of every new revenue opportunity.

 

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Why choose Nokia Monetization software

Consistently ranked by Global Data as “very strong”, Nokia’s monetization software enables you to maximize your ROI. There are many significant benefits that we bring over others in the market including:

Designed for 5G

Nokia leads in 3GPP standards definition, with alignment in our products to effectively monetize 5G use cases

Cloud-native Network Function (CNF) framework

Independent services to enhance flexibility, scalability, performance, and CI/CD

Innovation built in

Products developed with Nokia Bell Labs innovation for AI and ML use cases and dynamic pricing

Years of experience and leadership

Serving over 270 operators around the world supporting nearly 1 billion subscribers

Reduce vendor dependency

Reduce vendor dependence with open APIs, SDK for customizations and no-code charging configuration

Nokia 5G expertise

Built on out-of-box support for advanced concepts like end-to-end 5G slicing

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