Ad analytics

Ad analytics helps you capitalize on your unique customer insights

Nokia Ad Analytics helps you capitalize on your unique customer insights by delivering anonymous and accurate subscriber data to advertising networks for use in mobile ads and digital billboards.

New revenue is created and shared between operators, the advertising industry and Nokia by combining network data and location information with expertise in big data and advertisement targeting.

Highlights

According to the study “ Telecom Data as a Service” by 451 Research in 2015, the total addressable market is $24.1 billion in 2015 and is expected to grow to $79bn in 2020. Two of the most promising use case areas are mobile advertising (estimated to grow from $5.6bn to $19.3bn) and proximity advertising (from $4.1bn to $15.4bn).

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